Acoustic Marketing Cloud Launches Multichannel Composer to Close the Digital Experience Gap – MarTech Series

Lead Marketing & Automation Services > Blog > Uncategorized > Acoustic Marketing Cloud Launches Multichannel Composer to Close the Digital Experience Gap – MarTech Series


Acoustic Marketing Cloud announced the release of Multichannel Composer, enabling brands to close the digital experience gap by empowering marketing teams of any size to easily orchestrate hyper-personalized campaigns to engage consumers in the moment. With an intuitive, drag-and-drop interface, Multichannel Composer enables high-quality messages to be created for campaigns across traditional and emerging channels – email, SMS, MMS, WhatsApp and more – without the need for code or developer support. The result: better marketing outcomes with increased productivity and organizational independence. Multichannel Composer is only available through the Acoustic Marketing Cloud.
“As consumers shift to digital-first experiences, it’s essential for businesses to deliver personalized and connected experiences at each stage of the customer journey,” said Dennis Self, CEO of Acoustic. “With our drag-and-drop interface, we deliver enterprise-grade capabilities that help marketers be more efficient, effective, and relevant. Now, brands can engage with consumers through a privacy-first, multichannel approach to boost brand awareness, loyalty and grow customer lifetime value. It is sophistication made simple.”
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According to McKinsey & Company, the majority of consumers will engage with multiple channels during the average customer journey. But many brands are constrained by a traditional, siloed channel approach that fails to deliver seamless experiences across a variety of channels and struggle to respond to fast-changing consumer behaviors. Acoustic’s Multichannel Composer enables brands to engage with consumers at each stage of their journey – easily composing campaigns with relevant messages and branding across preferred channels – with connected experiences that drive acquisition, engagement, retention and ultimately, loyalty and customer lifetime value.
“Multichannel Composer has helped our team be more efficient and effective by giving us the ability to seamlessly manage campaign creation in-house, without relying on outside design or coding resources,” said Mary Ruxton, Direct Marketing Manager of Lakeland, a UK-based leader in kitchenware and home goods. “With the drag-and-drop capability, we can quickly and easily create campaigns with our existing team.”
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With Multichannel Composer, marketers can quickly create personalized, multichannel campaigns at scale with the following benefits and capabilities:
PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to- end solutions to produce, optimize and target content — and then distribute and measure results. Combining the world’s largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions.
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