Our Archive

Welcome to your Archive. This is your all post. Edit or delete them, then start writing!

Lead Marketing & Automation Services > Articles by: kyleg

Array
Array
Array
Array
Array
Array
Array
Array
Array
Array
Array
Array
Array
Array
Array
Array
Array
Array
Array
Array
Array
Array
Array
Array
Array
Array
Array
Array
Array
Array
Array
Array
Array
Array
Array
Array
Array
Array
Array
Array
Array
Array
Array
Array
Array
Array
Array
Array
Array
Array
Array
Array
Array
Array
Array
Array
Array
Array
Array
Array
Array
Array
Array
Array
Array
Array
Array
Array
Array
Array
Array
Array
Array
Array
Array
Array
Array
Array
Array
Array
Array
Array

source

Read More

The Country Club of Jackson
News & Tours
Patrick Smith/LIV Golf
BOLTON, Mass. — Sergio Garcia is enjoying his new life as a LIV golfer. But on the DP World Tour, where he became one of Europe’s biggest stars of the past two decades, the Spaniard is predicting some tension when he and more than a dozen other LIV recruits return next week for its flagship event, the BMW PGA Championship.
On Saturday at the LIV Golf Invitational Boston, 2017 Masters champion joined fellow European Martin Kaymer in anticipating a degree of friction at the $8 million BMW PGA at Wentworth. That’s because 18 LIV Golfers are competing in the DP World Tour event in England due to a U.K. legal decision.
MORE: Six players receive PGA Tour cards because of LIV defectors
“I’m sure some guys will be tense about it [because] we’re going to go out there and play; what I’m going to do is support the European tour and that’s all I can do. Whoever doesn’t like it, too bad for them,” Garcia told Golf Digest at The International outside Boston, after shooting a six-under-par 64 to sit at six under overall and six shots behind 36-hole leader Talor Gooch.
Garcia’s comments come days after two-time major winner Kaymer said he would skip the event due to ongoing friction. But Garcia, a 16-time winner on the former European Tour, will join fellow LIV golfers teeing it up at Wentworth, including Lee Westwood, Ian Poulter and Graeme McDowell, along with Gooch, Patrick Reed, Abraham Ancer and Kevin Na—all in the field courtesy of their place inside the top 60 in the World Ranking.
Charles Laberge/LIV Golf
While LIV Golfers are banned by the PGA Tour, DP World Tour bylaws prevent such long-term punishments. DP World Tour officials did initially fine and suspend members who left for LIV for three summer events, but a U.K. arbiter temporarily lifted the suspensions pending a full legal review that is set for February 2023.
Those tensions include DP World Tour chief Keith Pelley circulating a memo to members stating LIV golfers wouldn’t participate in the pro-am or the TV broadcast featured group while he also requested LIV golfers “consider not wearing LIV Golf-branded apparel” at Wentworth.
Rory McIlroy, a member of the PGA Tour and DP World Tour, said after winning the PGA Tour’s FedEx Cup title last week that it would be “hard for me to stomach going to Wentworth in a couple of weeks’ time and seeing them there.”
Despite the current divide in professional golf, the 42-year-old Garcia said he was glad he joined LIV, which has come under controversy for being financed by Saudi Arabia’s Public Investment Fund.
An 11-time PGA Tour winner, Garcia finished his career on the U.S. circuit under acrimonious circumstances. At the Wells Fargo event outside Washington, D.C., in May, he remarked he “couldn’t wait to leave this tour” after being involved in rules issue he felt had been wrongly decided. Garcia has played all four events of LIV’s inaugural series with respectable results, including a T-6 at its Bedminster, N.J., leg. Outside of LIV, Garcia also teed up at the DP World Tour’s BMW International Open in Germany, the U.S. Open and the Open Championship.
LIV Golf has set itself apart from golf’s major tours by offering lucrative guaranteed money contracts for its 48 players, as well as 54-hole events featuring a $20 million individual component and a $5 million team format. LIV also blasts music around its host courses while it announced Friday all players can compete in shorts during tournament rounds.
Garcia said he was feeling at ease playing LIV Golf.
“It’s been great; every time I look at my decision of joining LIV it confirms that I’m very happy with everything we’re doing, not only personally but also a twist on the game,” Garcia said. “I think it’s working when you look at the demographic [of fans] around the course; it’s a lot younger. Obviously, this is a new step. It’s something exciting and new. It feels like the future of golf and it’s nice to be a part of it.”
Garcia played Saturday’s third round in shorts after CEO Greg Norman announced on Friday that shorts would be allowed in competition. And as for the music?
“I try not to dance too much,” he joked. “I love music. I always listen to music when I’m at home practicing. It makes it a little bit more relaxed, a little bit more easy-going, I guess.”
USE OF AND/OR REGISTRATION ON ANY PORTION OF THIS SITE CONSTITUTES ACCEPTANCE OF OUR VISITOR AGREEMENT (UPDATED 1/1/20), PRIVACY AND COOKIES NOTICE (UPDATED 1/1/20) AND CALIFORNIA PRIVACY NOTICE. IF YOU ARE A CALIFORNIA RESIDENT AND WOULD LIKE TO EXERCISE YOUR RIGHT TO OPT-OUT OF THIRD-PARTY DATA SHARING, YOU MAY DO SO HERE: DO NOT SELL MY PERSONAL INFORMATION. GOLF DIGEST MAY EARN A PORTION OF SALES FROM PRODUCTS THAT ARE PURCHASED THROUGH OUR SITE AS PART OF OUR AFFILIATE PARTNERSHIPS WITH RETAILERS. THE MATERIAL ON THIS SITE MAY NOT BE REPRODUCED, DISTRIBUTED, TRANSMITTED, CACHED OR OTHERWISE USED, EXCEPT WITH THE PRIOR WRITTEN PERMISSION OF DISCOVERY GOLF, INC.
© 2022 DISCOVERY GOLF, INC. ALL RIGHTS RESERVED

source

Read More

CMSWire's customer experience (CXM) channel gathers the latest news, advice and analysis about the evolving landscape of customer-first marketing, commerce and digital experience design.
If there was any benefit from the pandemic, it accelerated many organizations’ martech transformation efforts, changing the rules on how they manage customer relationships while exploring new technology solutions to alleviate the uncertainty the pandemic created.
Many of these changes have altered the marketing playbook forever affecting the way organizations approach personalization, content development, SEO, segmentation, campaigns, service and loyalty and retention.
The impact of these changes is significant. In a recent survey, half of the marketing leaders indicated that martech investments could drive revenue growth of up to 40% over next five years.
While this is a tremendous opportunity, the challenge many organizations still face is that their current marketing platform landscape remains fragmented, data sources are significantly disparate and current budgets don’t allow for massive transformation.
At the same time, the pandemic also increased customer sophistication and expectations as they did more buying and interacting online. Modern brands led the way for seamless online experiences, setting expectations very high. And a new entire segment of people who may not have interacted with a brand online, now were active online with your brand.
The result is that prospects and customers now expect value at every interaction they have with your brand. They are not afraid to switch products, vendors or end service agreements at the slightest sign of friction or complication in getting their goals achieved. In an experience-first world, you are not competing with your competitors, you are competing with the last great experience your customer had.
According to TechSee’s most recent survey results on customer loyalty, post-pandemic, there has been a significant increase in customers switching products or cancelling service reaching an all-time high of 43%. The survey highlighted that consumer loyalty is most impacted by poor quality customer experience with number one driver being broken cross-channel engagement flows.
Here are a few practical ideas you should consider to further your martech transformation.
The marketing technology, or martech, platform landscape continues to grow and remain fragmented making it difficult for organizations to consolidate and drive efficiencies. Over the past 10 years, marketing platforms have increased from around 150 to over 10,000 making it much harder for organizations to determine in which platforms to invest.
Industry consolidation has been difficult to achieve as the needs are vast spanning areas such as web content management, digital asset management, email automation, analytics and attribution, customer data platforms, journey orchestration engines, personalization engines and omni-channel content platforms. Vendors target a wide variety of capabilities, complexities and budgets to offer a full spectrum of choices.
The problem for buyers is that there is significant overlap in the platforms and tools and comparing these options can be costly and time consuming. Purchase decisions tend to center around specific use cases which drives siloed decision-making and platform fragmentation. Over 50% of marketers cite integration of disparate systems as the biggest obstacle to marketing success.
To avoid this, organizations must adopt an enterprise martech strategy to deliver a well-integrated, consistent technology stack to meet customer engagement goals. Workflow orchestration across platforms is crucial for business users to collaborate and enable multi-dimensional marketing campaigns. Data integration, collection and analysis are critical functions to ensure are operational across martech platforms. An inability to connect customer data assets will greatly limit the level of personalization and targeting that can occur with your target audience. 
The reality in many organizations is that it may not be practical to avoid siloed martech platforms, so at a minimum, you must build bridges between operational silos and organize the marketing team as multidisciplinary functions across the organization. To enable this, consider orienting the teams towards customer to infuse greater creativity, empathy and humanity in the way your marketing technology is utilized.
Related Article: 5 Insights Into the 9,932-Marketing Technology Landscape
Customer journeys continue to increase in complexity as they now transcend various channels and touch points as users continue to evolve how they interact with your brand. The path to purchase is no longer linear which makes offering personalized service and recommendations even more challenging.
Organizations need to think in terms of end-to-end customer journey orchestration and gather deep analytics at each point of the interactions. It’s critically important that you develop in-depth journey maps that consider all the different paths of interactions across multiple scenarios. This will also provide insights to the complexities and potential disconnects you may have during those journeys.
For instance, if a customer starts interacting with your brand on their mobile device, migrates to the website, interacts with a chatbot, fills an opt-in email form, adds items to a shopping cart, maybe calls into the service center and ultimately ends up in a physical store, all of these interaction points should collect information on intent, behavior and context. These are crucial for informing the next best action, offers or issue resolution.
Mapping customer journeys are a pre-requisite to understanding your customer's intent and helps inform a solid data foundation can be implemented with a CDP platform. Activating these insights is what ultimately will provide a richer customer experience and unleash new revenue opportunities.
Related Article: Expert Tips for Taming the Martech Madness
Platform fragmentation drives another critical requirement in the enterprise. As organizations now look across their martech and CRM platform stacks, they could easily have over 100 systems tracking and collecting customer data, with many of them not taking to each other.
This necessitates the need to have a unified customer data hub to feed a variety of downstream customer systems such as sales, digital commerce, customer service, advertising, point of sale and others. Providing a seamless, personalized customer experience regardless of the interaction channel is paramount to differentiating in the market.
These customer data platforms first emerged back in 2013 but have now advanced significantly to include artificial intelligence and machine learning capabilities to provide more predictive functionality in customer modeling, lookalike, segmentation and scoring. They have come a long way from just serving as a unified customer data repository.
CDPs have now become the platform on which organizations can begin to differentiate. Connecting data about your customers and prospects play a vital role in increasing advertising revenues, reducing content costs, attracting new customers, increasing subscription revenue and reducing churn.
There are several approaches for building a CDP. A fully integrated CDP platform (like an Adobe or Salesforce) provides a single, integrated platform that doesn’t require expensive integration across various product silos. A hybrid approach allows organizations to pick which components make the most sense to buy and where customizations will provide the most value. A fully customized CDP solution provided complete flexibility on the data pipeline and workflow management.
There is no one “right” approach for implementing a CDP.
It’s important to translate the data collected in the CDP into insights and actions to reach customers with the right experiences at the right moments.
One of the key aspects of delivering personalized experience is understanding the data and its context. Identity resolution is the process of consolidating user data across disparate sources and devices into a unified profile that tracks behaviors, interests, needs and other meaningful information about your customer.
The challenge in doing this arises as customers frequently interact with your brand through a variety of different devices — mobile, tablet, web, or point of sale — sometimes as an authenticated (or known user) and sometimes as an anonymous user (not known by user identification). Without a CDP, not all the data may be readily connected, and the quality of the data may be inadequate to make the appropriate connections.
Creating the proper identify resolution rules are critical to ensuring the right customer profiles are built. Deterministic matching, while conservative, is the safest way to ensure data integrity. Probabilistic matching is enticing as it allows you to build customer profiles without collecting any personally identifiable information (PII), but can lead to wasted paid media spend for your marketing team, and poor experiences for your customers.
Ideally brands need to develop their own first-party data and break the addition to third-party data and cookies. Embracing a deterministic approach as the core of your identity strategy will allow you to build high-quality customer profiles. Implementing the right identity resolution will enhance your segmentation, targeting, attribution, analytics, messaging, content and offers.
Related Article: What Is a Customer Data Platform (CDP)?
Once you have a unified data platform, you can gain even further competitive advantage by using artificial intelligence (AI) and machine learning to automatically surface customer insights. AI enables the analysis and interpretation of data much faster than human capabilities can handle due to the volume and veracity of the data. Algorithms continue to improve and are becoming self-learning which continues to improve outcomes.
AI is also being applied in many other areas of marketing. AI is helping power predictive workflows that can flag customer issues before service centers are even aware in platforms like Salesforce Service Cloud which now provides full digital contact centers for video, chat, voice and workforce engagement. AI is driving complicated real-time decisioning to provide relevant next-best actions as seen in platforms such as Pega Customer Decision Hub (CDH).
Conversational AI platforms like Botco.ai are enabling meaningful and intelligent conversations between businesses and their customers by providing 24/7 on-demand availability for businesses to ensure they don’t miss a single business inquiry during or outside of business hours.
AI is also beginning to play a bigger role in marketing content development. There are over 50 content generation platforms available with a wide variety of capabilities. Peppertype.ai generates content specifically for Twitter and LinkedIn articles and blogs. Wordhero can create over 50 types of content form blogs, social media posts, video titles, emails and many more. And NeuralText is an SEO tool that can automatically optimize content for better search engine results.
Of the companies recently surveyed by Pega, 30% have already adopted these fastevolving digital technologies like automation, artificial intelligence (AI), and machine learning. That percentage is expected to double to 60% in the next three to five years.
The use cases for leveraging AI in marketing are very diverse. The ability to automate repetitive tasks and quickly analyze large data sets to drive more insights are incredibly valuable. With marketing budgets under pressure, using AI technology can make these investments go much further. AI is unlikely to replace the human marketing touch, but is a very powerful tool to augment your current team and drive more meaningful results.
Marketing leaders are aware of what’s at stake. To drive growth through customer acquisition and retention, it’s critical for businesses to create a content-rich, frictionless and personalized customer experience. That’s hard to do given the complexity created by legacy systems, siloed technologies, underutilized data and changing customer expectations.
To address the need for more data-driven, personalized and effective marketing outcomes, businesses need to tap into the right skills, expertise, tools and accelerators to maximize existing investments and speed transformation. Tackling this level of complexity and creating the optimal experience require a unique set of skills, experience, tools and technologies — and that’s what leading enterprises are seeking.
The future looks bright. By applying best practices and pre-built and tested solutions, businesses are realizing the benefits of a successful martech transformation: Improved customer engagement, increased digital sales higher retention and reduced support costs.
Frank Palermo brings more than 22 years of experience in technology leadership across a wide variety of technical products and platforms. Frank has a wealth of experience in leading global teams in large scale, transformational application and product development programs.

source

Read More

CMSWire's customer experience (CXM) channel gathers the latest news, advice and analysis about the evolving landscape of customer-first marketing, commerce and digital experience design.
As a resource for researching and gaining insight from an audience, AI can generate large quantities of useful information — but humans must put it into context. And while future marketing students will likely be imbued with AI training and education, many of those already in the field are finding their skillset lacking.
AI is a revenue generator. According to PWC, AI could contribute up to $15.7 trillion to the global economy in 2030 – with $6.6 trillion likely to come from increased productivity.
But CMSWire recently reported that today’s marketing professionals remain widely unprepared and untrained for the advent of AI in their field.
It's a sentiment echoed by Appen’s 2022 AI and Machine Learning Report, which found one of the biggest hurdles for AI in enterprise is finding qualified talent who know how to successfully implement it. Because as wonderful as it may be — AI still needs a human helping hand with 97% of respondents reporting “human-in-the-loop evaluation is important for accurate model performance.”
Related Article: AI Writing Software for Marketing: The Basics, Part 1
As CEO of the Institute for Global Futures, Dr. James Canton is a global futurist, social scientist, keynote presenter and author of "Future Smart: Managing the Game Changing Trends that will Transform Your World, The Extreme Future: The Top Trends That Will Reshape the World in the 21st Century and Techno Futures: How Leading Edge Innovations Will Transform Business in the 21st Century."
He offers five tips for marketers to help them better adapt to the AI Economy:
Related Article: How Upskilling Can Help Offset Job Losses from AI 
Duties that are either mundane and repetitive or risk human safety — these are the tasks Katie King says AI handles best. As the published author of two books on the subject — “Using Artificial Intelligence in Marketing” in 2019 and “AI Strategy for Sales and Marketing” in 2022 — King is also chief executive officer of AI in Business.
“AI can handle the latter tasks without any physical danger, which is of course beneficial for reducing potential harm. As for the routine tasks, AI can often perform these much quicker and effectively than human staff ever could,” King said. “On one hand, this is great for business efficiency, but on the other it can pose a talent challenge.”
Because if a machine can do such tasks more effectively, where does that leave humans? Likely in need of upskilling — and a basic understanding of AI and of some accompanying technologies, like IoT, cloud and blockchain.
“That does not mean that everyone needs to learn how to code or program, but it will be valuable to have knowledge related to technology so that we can coexist with it effectively,” King said. “That said, this isn’t the first technological epoch we’ve lived through, so developing the right skills and capabilities is not as daunting as it may seem.”
Related Article: Can AI Marketing Transform Your Business?
Because just as humans learned to use the internet, email, social media and smartphones, they will learn to use AI.
“Today’s students and the students of the future are much more digitally minded than the generations who raised them,” King said. “While the rest of us had to adapt to developments like the internet and smart devices, this generation has never known a world without them.”
She believes that AI and tech skills will become a normal part of their curriculum moving forward and that by the time today’s primary school students enter the workforce, AI will be ingrained in the fabric of our working lives and become second nature to the next era of the workforce.
But what about today’s marketing professionals already in the marketplace?
Instead of looking at AI as a nemesis, look to it more as a way to enhance and empower your work and to help you better understand and make use of AI; and it doesn’t hurt to brush up your skills in analytics, data science and even math.
An analysis by LinkedIn revealed there are more job postings for digital marketers than any other position – with 50% of the top 10 job posts falling into the digital or media arena; clearly digital marketers are in demand.
But digital marketing is a broad term, and, according to LinkedIn, finding candidates with the right skill set is posing a significant challenge for many recruiters.
The online landscape is rich with opportunities to upskill and marketing certifications that can help you earn a better salary. To upskill your AI know-how, there are a number of free courses, guides and certificate programs focused on AI in marketing to discover. The following list represents a small portion of what’s available:
Related Article: If You Want to Succeed With Artificial Intelligence in Marketing, Invest in People
It’s important to remember there is one aspect of being human that AI cannot equal and that is your humanity – your emotions, your compassion and your ability to understand the emotions of other humans.
Creativity, passion, empathy, sincerity and the ability to form real relationships are characteristics of the human realm. So at least for the moment, technology cannot replace the all-important human touch.

source

Read More

Posted on: September 14, 2022, 06:10h. 
Last updated on: September 15, 2022, 12:32h.

Caesars Entertainment on Wednesday announced a nationwide tour featuring not a chariot, but a customized 18-wheeler. The truck will promote the Las Vegas company’s online sports wagering app at 17 scheduled stops through the upcoming Super Bowl.
The tour will kick off Monday at Highland Stadium in Orchard Park, NY, where the Buffalo Bills host the Tennessee Titans. The initial stop also will coincide with the opening of the Caesars “sportsbook-style” lounge, located in the northwest corner of the stadium, according to a Caesars release.
At the stadium, the big rig will serve as an activation center, offering unique incentives for new users and “VIP experiences” for Caesars Rewards members. It will also host production and podcast studios to deliver content at each tour stop.
Caesars Sportsbook partners ESPN, CBS Sports, and Peyton Manning’s Omaha Productions will all be involved in the content development. Caesars’ ambassadors and other celebrities will also be involved.
“Alongside Caesars, we’ve designed an unforgettable live experience that is sure to delight sports fans across the country,” Manning said.
The truck tour will highlight Caesars’ second year of sportsbook operations. Caesars Entertainment bought sports betting operator William Hill last year and formally rebranded the US division under the Caesars name in August 2021.
The tour also denotes a change in approach for Caesars as it looks to acquire new customers and retain existing ones.
Providing customers with memorable experiences and treating them like royalty remains a key emphasis for us,” Caesars Digital President Eric Hession said. “The Caesars Sportsbook & Casino Truck Tour is an exciting chapter in our story as we shift our marketing focus to a more localized and targeted approach in our second year.”
As it looked to play catch-up last year to the likes of FanDuel, DraftKings, and BetMGM, Caesars offered “risk-free” bets of up $5,000 to new users last year. Such bonuses helped them become the early leader in New York, although FanDuel and DraftKings have since overtaken them.
Earlier this year, Caesars announced plans to scale back its advertising spend on its online operations. During the parent company’s second-quarter earnings call with investment analysts, CEO Tom Reeg said the planned ad spend was pared down by hundreds of millions of dollars in an effort for the digital side to become more sustainable.
So far, it has not impacted the company’s market share, he added.
“Compared to last fall, it’s going to seem like we’ve left the air entirely. But you will run into a commercial or two depending on where you are and what you’re watching,” Reeg said.
After Buffalo, the Caesars tour will be at Lucas Oil Stadium on Sept. 25 for the Indianapolis Colts’ home game against the Kansas City Chiefs.
Most of the stops are tied to NFL games. But there are two regular-season college football games on the tour. On Oct. 8, Ohio State will travel to Michigan State, and on Nov. 5, Alabama and LSU will renew their rivalry in Baton Rouge. Caesars is an official partner of LSU Athletics.
There’s also an NHL game on the schedule, as the truck will be in Washington, DC, for the Capitals’ Oct. 12 home opener against the Boston Bruins. Caesars operates a sportsbook at Capital One Arena.
The up-to-date tour stop list can be found here. Some actual locations for the Caesars event are still to be determined.
Your email address will not be published.







Casino.org is the world’s leading independent online gaming authority, providing trusted online casino news, guides, reviews and information since 1995.
stats

source

Read More

PaxEx.Aero
The Business of Passenger Experience
By 2 Comments
At the beginning of the COVID-19 pandemic Allegiant slashed its online advertising budget, conserving critical cash with minimal effect on bookings. Even as travel returns to pre-pandemic levels, the company is keeping its ad spend in check. But Allegiant still sees significant value in the digital marketing world. This time around, however, it wants to be the seller of ad space, not the buyer.
The holy grail of any digital marketing effort is sufficiently accurate and granular targeting to ensure that consumers engage with the ad rather than ignore it. Airlines and their suppliers – often around the inflight entertainment systems – have talked about delivering on this promise for years. But success stories remain few and far between. Allegiant believes it has found that sweet spot in the market.
[Trip-specific targeted marketing] is a big part of our next evolution. And we finally have the tools in place with an ad server that allows us to do that at scale.
The company is, like most airlines, spectacularly proud of the customer data it collects. The high percentage of package deals it sells, including hotel and rental car, further leads Chief Marketing Officer Scott DeAngelo to believe Allegiant can grab outsized returns from running its own ad serving solution in-house. Results from the initial proof-of-concept are promising.
Speaking recently at the Future Travel Experience Global conference in Las Vegas, DeAngelo acknowledged that Allegiant has, for the first time, implemented an ad serving platform in-house that allows the carrier to package the customer. More than 80% of the airline’s passengers say the flight is the first purchase they make when planning a trip. That leaves the potential for Allegiant’s very successful hotel and car package deals wide open, of course. But it also exposes potential for marketing activities and other types of purchases that the company now believes it can drive for retailers
As DeAngelo explains:
We know that these trips are imminent. We know the ages of all the travelers. And we know what type of trip it will be. If they’re going to a beach they’re going to want swimwear and sunscreen. We know they’re going to be making a purchase and the question to a Kroger to Walmart is, ‘Would you like to get these purchases or let them go elsewhere?’
The company is also very aware that timing of the pitch is critical to conversion. Display ads on the website during the booking process might have some success, but that’s not where DeAngelo expects the best performance.
The company sends as many as six drip marketing emails after any booking. Open rates are high, as passengers are keenly aware that any email about a trip could involve a schedule change or other problem. Which means these are also a prime opportunity to sell. As DeAngelo explains, “Those are the places where it would be opportune to say, ‘Hey, here’s a packing list provided by Kroger. And here are brands where you’ll save a few dollars.’ We think that will drive business to the stores to purchase the full basket pre-travel needs.”
DeAngelo does admit that the first few campaigns were run essentially for free, to prove to brands that the system works and can deliver the conversions. He describes the initial results as “phenomenal,” helping the company develop the sales collateral it needs to go out and close advertising deals with major partners.
Moreover, DeAngelo does not believe that it will cost the retailers out of pocket. Instead, he’s hoping they dip into the promotional budgets from name brands, typically used to develop large in-store displays. “The stores never really found targeted ways that they can [spend] the promotional budget,” DeAngelo opines. “Those dollars are massive and even just to get a pinch of those for our program would be fantastic.”
The task of selling that ad space will, like nearly everything the company does, also be managed internally. Allegiant already has a strong, in-house ad sales team that sells for its inflight magazine. Those employees now have a lot more ad space to work with as they’re talking to retailers.
Did you enjoy the content? Or learn something useful? Or generally just think this is the type of story you’d like to see more of? Consider supporting the site through a donation (any amount helps). It helps keep me independent and avoiding the credit card schlock.
Filed Under: Airplanes and Airports
Seth Miller has over a decade of experience covering the airline industry. With a strong focus on passenger experience, Seth also has deep knowledge of inflight connectivity and loyalty programs. He is widely respected as an unbiased commentator on the aviation industry.
He is frequently consulted on innovations in passenger experience by airlines and technology providers.
You can connect with Seth via email, on Twitter, Instagram, and LinkedIn.
DaninMCI says

Couldn’t they just slap sponsor logos all over the planes instead of spamming my email. It could be like Nascar and make for some fun liveries. Cranky Flier would support this idea I’d think.
Seth Miller says

Be careful what you wish for…they might just do both. 😉
Also, the current special liveries are things Allegiant sponsors (Raiders, Make-a-Wish), not the other way around, so I’m not sure they’re ready to go that direction entirely.
Copyright © 2022 Proton Associates, LLC · Log in

source

Read More

Humana has partnered with TrueVoice Growth Marketing on a new growth marketing approach that uses real-time behavioral metadata from agents, brokers and third-party administrators to guide acquisition and retention campaigns.
The digital initiatives have nearly doubled lead volume and increased email conversion rates, according to Humana. 
Carmyn Wethington, commercial integrated marketing lead for employer group marketing at Humana, says the pilot program with TrueVoice is bringing awareness around what is driving acquisitions and retention efforts with agents.
“The way that it has transformed our digital program is tough to speak to because it’s almost entirely,” says Wethington. “The most important driver of that transformation starts with the understanding of our audience. … So, all of this, the entire pilot and the program we have built around it that scales the pilot was founded from narrative analysis and content modeling. We told TrueVoice this is our target audience that we want to understand and then they went out and listened.”
Kurt Genden, co-founder and managing partner of TrueVoice, says the audience-first approach works to include an understanding of how agents and brokers can inform a multi-touch integrated campaign journey designed to improve agent engagement and conversion.
Genden says using TrueVoice’s AI and ML stacks, the company was able to analyze nearly 1.2 million pieces of live behavioral metadata from agents, brokers and third-party administrators that was hosted in more than 350 million outlets and sources like narratives on social media and how agents engage with content online.
“All of this great metadata really helped us to paint a very deep picture of what agents and brokers wanted and needed,” says Genden. “Forget about Humana for a second, even outside of Humana, what did they want, need and need to achieve themselves? And then what we were able to do is really look at that and say, okay … Where can we add the most value? And with that understanding that really allowed us to take a new look and see how we innovate targeting, and the ways we reach them, how does that change the way we develop content to really speak to and respond to their needs? How do we align our operations and our department, so that we’re really delivering an experience that aligns with the journey versus trying to draw them into what exactly we want them to do, rather fit into the way they’re already behaving.”
The strategy is understanding, at a whole different level, the audience and what they need and want. Then designing programs to respond to that in a responsible way that delivers value at every point of the journey, as they consider the insurers that they can sell and obviously the clients that they need to serve and what they’re trying to achieve, adds Genden.
Wethington says she thought of this as a roadmap to understand who Humana’s best targets were, and not just who but if the company can target them. 
“The objective of this campaign was actually re-engaging agents that were either low producing, which means that they haven’t sold a lot or not producing, which means they haven’t sold anything,” adds Wethington. “The objective was to re-engage them … and what we saw on that is that our approach proved effective. So, essentially they were responding and produced more than five and a half times the volume of re-engagement than we had originally projected.” 
By having more relevant communications and content based on what the agents’ needs were, engagement increased tenfold versus past levels, says Wethington.
“I think that brokers have always been recognized as a really core component of our sales relationships and our relationship with the business,” she says. “So, it’s more of a refocus, it’s really the kind of operational alignment that this pilot brought about with digital marketing and sales, all getting behind the objective of serving the broker.”
A dozen honorees for the program’s 17th year.
To gain greater insights into the claims space, SMA has been tracking over 175 P&C claims vendors.
There were 27 rounds in the month.
Watch this collection of the most notable sessions from our recent events. Learn from the industry’s top minds as they tackle the critical issues facing our community.

These days, it’s hard to find a place in the US that is free from risk.
Several insurance adjusters said they’re expecting shortages in labor and construction materials.
The commercial insurer’s Meshify product puts property sensor management in policyholders’ hands.
Investors who backstop Florida’s insurance industry by buying catastrophe bonds are girding for substantial losses from Hurricane Ian.
Startup plans to roll out to more U.S. states and coverage for other social media platforms.
Digitizing may help ;ife insurers reduce costs, expand outreach and accessibility, and inform underinsured populations.
Our survey finds an industry excited to apply the accelerated consumer digitalization due to social-distancing mandates and other mitigation efforts to the insurance industry.

source

Read More

The Financial Express

Design and communication agency Beam and Words, has bagged the digital marketing mandate for premium vodka brand, Smoke Lab. “We at Beam and Words are extremely excited to represent Smoke Lab, a brand which has made its mark to be one of the finest alcohol brands in the country. We are thrilled to be able to bring our expertise to help the brand’s success further and work with a brand who is constantly reaching new heights both nationally and internationally,” Arjun Guleria, partner, Beam and Words said. 
“We are glad to onboard our new partner agency “Beam and Words” which has built many renowned brands in the country, and we are aiming that they will bring alive the world of Smoke Lab in the digital world for us. We are looking at expanding our social media presence with great engaging content coming from b&w to enunciate brand love,” Varun Jain, CEO and founder,  Smoke Lab stated on the association. 
Since its inception, Beam and Words claims to have worked with leading brands from across luxury, lifestyle, corporate, hospitality and F&B sectors. Across an expertise covering various disciplines like public relations, digital marketing, design and content creation, Beam and Words has worked with brands such as Hyatt Regency Dehradun, Le Meridien Gurugram, Cremica, Tarun Tahiliani, Shantanu & Nikhil, Bhaane, WeWork, Etsy, amongst others. The agency aims to create distinctive and memorable stories and activations that foster meaningful connections and conversations. Its brand building exercises bring together traditional and new age mediums, along with relevant tastemakers and advocates to amplify the messaging.
Smoke Lab Vodka, from the house of NV, is known for finest blends that are irresistibly smooth and mellow. A leading producer of distilled spirits and RTDs in the country, NV Group claims to have adhered to stringent quality control measures having adopted state of the art infrastructure and technology. 
Also Read: Twitter whistle-blower never flagged spam, company tells judge in buyout case
Follow us on TwitterInstagramLinkedIn, Facebook
Get live Share Market updates and latest India News and business news on Financial Express. Download Financial Express App for latest business news.

source

Read More

ADVERTISEMENT
Get businessline apps on
Connect with us
TO ENJOY ADDITIONAL BENEFITS
Connect With Us
Get BusinessLine apps on
By Shubho Sengupta
Tune in to Digital Gadfly, a monthly podcast series on all things digital marketing. Hosted by Shubho Sengupta, who if you follow him on social media you will know is the proverbial gadfly — a provacateur and a contrarian, constantly probing and giving you quirky viewpoints. This series will explore the ever-changing world on the web. Shubho works with brands helping them enhance their digital capabilities and coming from an analogue past understands the leap of faith that is involved. In this first episode, which is a blast from the past, he talks to one of the early pioneers of digital marketing in India, Ratish Nair, who co-founded Interactive Avenues and Ad Magnet.
Do read the complete story here
BACK TO TOParrow

source

Read More