Bastion merges with US PR and digital marketing firm IMW Agency – Mumbrella

Lead Marketing & Automation Services > Blog > Uncategorized > Bastion merges with US PR and digital marketing firm IMW Agency – Mumbrella

Mumbrella Awards 2022: Hatched scores Media Agency of the Year as Thinkerbell wins Full Service second year in a row
‘A modern day world doesn’t feel accurate without brands’: Livewire pitches the new marketing battlefield
Howatson+Company wins TK Maxx account in competitive pitch
Beauty and the Geek’s finale on Nine aired to 478K metro viewers
CHEP banks AMP creative account
Should you metaverse? (and if yes, how?): a flowchart
No TikTok, people are not ‘content opportunities’
Why purposeful work matters – a call to action
Why storytelling is no longer enough to win consumers attention
Say hello to cross-border creativity and the agencies making it happen
Mumbrellacast: Agency ins and outs; plus Livewire’s co-founders
‘A poor decision to ignore it’: why the metaverse matters for marketers
Broadsheet Media proud sponsor of the 2022 Mumbrella Awards Media Agency of the Year
Mumbrellacast: Will Nine’s journos strike? Plus, Mark Green
Creativity ‘at its best in the face of adversity’: agency execs on navigating the throes of inflation
Nine’s Roll the Dice on Creativity
Gumtree Media UpNext: The Future is Sustainable
Danny Bass’ impressive past career
Dad Bods, do they sell? Clearly these two similar ads think they do…
Will the real spirit of Australia please stand up?
Publicis’ animated Lion appears eerily similar to something else
Fixing what?! Pilot goes hard on its OOH advertising outside Sydney Airport
Delicious partners with Harvey Norman for the 2022 Produce Awards
Mentally Healthy 2022 survey open now
Abel announces new hires; selects Kirsty Angus as client partner and head of ops
MG Motor showcases personal expression in new campaign via JOY
FIBA Women’s Basketball World Cup 2022 pens partnerships with SIXT, DHL and Sydney Olympic Park Authority
Company leaders need to be courageous about sustainability, Sefiani report finds
Entertainment Book relaunches as Entertainment via M&C Saatchi group
Icon Agency launches new brand platform in time for 20th anniversary
Man of Many partners with Waves of Wellness Foundation
Mumbrella Awards
Publish Awards
Travel Marketing Awards
Finance Marketing Summit
Publish Conference
Automotive Marketing Summit
As Bastion aims to build its “new world agency”, globally, Bastion Amplify USA has merged with California-based PR and digital company, IMW Agency.

IMW has been operating in the US market for the past 15 years and will be merged into Bastion Amplify’s existing US operations. Bastion Amplify now has 35 staff in the US delivering PR, social and digital services for clients, this is in addition to Bastion Amplify’s 45 staff across Australia and New Zealand.

Bastion Amplify US will be headed by CEO Chris Bretschger, the former president of IMW Agency. Former Bastion Amplify US CEO, Shana Starr, will serve as president of Bastion Amplify. In Australia, Bastion Amplify is led by Richard Chapman.
Bastion founder and group CEO Jack Watts said: “It is fantastic to continue our growth in the US market with the (merger) of IMW Agency. We now have 50+ staff across the group in America to take our global total well over 300. We believe we have built the agency model for the new world, and we are incredibly pleased to see that continuing to gain traction in the USA, the biggest marketing services market globally.
“For me personally, it is a joy to spend time with our people and clients in the States and walk through a Bastion yellow door into one of our now 3 offices there. It truly is the land of opportunity, and we see continued exponential growth, both organically and through further acquisitions in the USA. Watch this space!”
“It is a tremendous honour to take the helm of such a talented enterprise. When my parents founded IMW decades ago, we strove for growth and impeccable customer service. This evolution continues that mission with a forward-thinking model that is fully equipped to meet the needs of the modern economy,” said Bretschger, who had held leadership roles for national advertising companies such as Doner Advertising as well as major brands such as Mazda.
The continued growth of Bastion Amplify in the US and Australia, allows Bastion Amplify to offer a unique mix of PR, digital, social and influencer services to clients across both markets, with a particular focus on implementing Bastion’s ‘follow the sun’ model of social media community management and influencer engagement to provide holistic social media services to clients 24/7.
The merger aims to put Bastion USA on an imminent trajectory to become the largest full-service independent marketing agency on the west coast of America, said CEO of Bastion USA Dax Cornelius: “We’ve executed a disciplined M&A strategy that captures and nurtures synergies by combining operations that do not compete with each other,” Cornelius said. “The result is a superior client experience unencumbered by friction within the consultancy or an overreliance on third-party outsourcing that typically comes with mark-ups in price.”
Bastion USA is part of Bastion, an independent agency with more than 300 employees working across offices located in Los Angeles, Orange County, New York City, Sydney, Melbourne, and Auckland. It also holds agency partnerships in 10 Asian markets.
 CEO of Bastion Transform, Gaven Morris joins the Mumbrellacast.

Andrew is an editor and journalist with over 27 years’ experience, working across publications including, The Sunday Telegraph and The Australian newspaper.


This website uses cookies for proper functioning and enhancing the user experience. By clicking ‘Accept’ on this banner or using our site you accept our use of cookies. You can also ‘Read More’ to view our Cookie Policy and learn how to control them. Read More
Sign up to our free daily update to get the latest in media and marketing.