Blog

Let the guys who managed over 7 million dollars in ad spend for the largest agencies in the US run your lead generation for 1/5th the cost.

Lead Marketing & Automation Services > Blog

January 27, 2023 | 7 min read
Listen to article 4 min
At a recent roundtable for our Predictions Deep Dive with digital and social luminaries, we couldn’t help asking our assembled specialists to dream big: where do they see the industry in 10 years’ time?
A look ahead and a look back: will the future see a 90s revival? / Girl with red hat via Unsplash
Kevin Joyner, director of data strategy, Croud
In 10 years’ time, the metaverse will finally be useful. It will be a place where people can have personalized relationships with brands because the capability of artificial intelligence (AI) to protect people’s privacy, generate content, and read emotions will mean that we can finally scale brands as though they’re people. That will be very useful for all involved.
Advertisement
Hannah Anderson, managing director, Kyma Media (part of the Kairos Group)
I’m not predicting this, but say, hypothetically, ChatGPT does, after all, come to understand emotion, love and all the things we think it can’t understand. In that situation, advertising would cease to exist; our jobs would cease to exist; and the creative world would cease to exist. And that would lead to a lack of creativity and catastrophic implications for the entire world and population.
Adam Connett, head of digital, AgencyUK
The next 10 years will blur the line between real and virtual life. There’ll be a lot of benefits and a lot of disruption that’s going to come, and we need to approach it from an ethical perspective, going beyond advertising, going beyond brands, and going beyond selling stuff to people. It could play into a dystopian future, but it’s ours to shape: our generation and those who follow have a real job on our hands.
Advertisement
Jamie White, group head of organic search, Connective3
Over the next 10 years, we’ll see a big shift in social media usage, and how people understand social content. The next generation will be parented by people who recognize the damage that a lot of social media messaging is having. The toxic and negative messaging across social will decrease as people become more adept at recognizing what is a positive or negative influence.
Will Jennings, head of paid media, Roast (part of Tipi Group)
In the last few years, we’ve seen technology become increasingly integrated with people, increasingly compact, and increasingly wearable. That will continue with lenses in your eyes and augmented reality. Elon Musk is talking about chips in the brain – that’s probably a little bit scary for most people but I do think that will augment daily life: holograms; a ring on your finger that doubles as your phone. All these things will increase the ways we are interconnected.
Rida Oyebade, digital campaign manager, BECG
AI is going to be even more integrated into our lives: greeting you at hotels or taking your order at restaurants. And all that tech will be far more integrated – they’re already pioneering this in China. You won’t have to ask for the bill; like Amazon Fresh, we’ll just walk out of places without having to reach for a card.
James Mortimer, paid social director, iCrossing
Augmented reality (AR) will be much bigger than virtual reality (VR). We’re much closer to having far more useful AR applications than we are to VR applications, and in 10 years, that’ll increase a lot – alongside an evolving web3. With AR, owning digital assets that merge with the physical world will increase new kinds of ticketing, memberships and payments.
And in media, there’s going to be a lot more choice in terms of what people consume. We’re seeing it a bit with what Elon Musk has done with Twitter, moving towards ‘free speech’ and less of what some consider ‘censorship’. We’ll see more platforms like Rumble – the alternative to YouTube – where you can have much less strict guidelines. And I think that maybe things will get split up a little bit more.
Advertisement
Liz Cole, US head of social, VMLY&R
We’re going to see more social media trends recycle themselves as we see Gen Z starting to develop obsessions with media and technology from just before they were born. I wouldn’t be surprised by some late 90s and turn-of-the-millennium internet trends popping back up and in a strategic way: things like fan sites, LiveJournal and GeoCities.
Gina Wisse, assistant head of paid social and programmatic, Search Laboratory
We still think that what’s on social media is fake, but your ‘real life’ is what’s actually happening: my real connections; my real friends. That’s going to become a lot more blurred. I’m envisioning a virtual space where you might find 90% of people’s lives. It might be a Black Mirror scenario, but maybe not.
For more takes on the year ahead, by and about marketing agencies, check out our Agencies Predictions hub.
Search Laboratory
Driven by evidence and led by transparency, we search for the truth in data.
VMLY&R
VMLY&R is a global marketing agency that harnesses creativity, technology, and culture to create connected brands. The agency is made up of nearly 7,000 employees worldwide with principal offices in Kansas City, London, New York, Sao Paulo, Shanghai, Singapore and Sydney. VMLY&R works with client partners including Colgate-Palmolive, Danone, Dell, Ford, Office Depot, Pfizer and Wendy's.
iCrossing UK
iCrossing is a digital marketing agency that works with businesses to create a real step-change. Setting it apart, iCrossing is owned by Hearst, the world’s largest independent media, entertainment and content company. Being part of the Hearst family gives iCrossing access to Hearst audiences, data, consumer research and category experts which allows iCrossing to better spot new insights, trends and inform direction for its clients.
LoveThat
Collaborating and working together with our clients allows us to answer these questions and deliver powerful and effective creative solutions through the insights we gather along the way. When a client comes to us with a challenge, we’re passionate to solve it.To channel that passion efficiently, we take a phased approach, making sure our solutions are solid from start to finish. We’re approachable and empathetic, working together to conquer challenges.
ROAST
We are ROAST.
connective3
We create market leaders. We do this through the application of digital marketing strategy, adopting SEO, Content Strategy, Digital PR, PPC, Display, Social Media and CRO to drive growth focussed performance.
AgencyUK
We’re an independent brand communications agency voted Ad Agency of The Year 2019 and Brand Strategy Agency of the Year 2020 by Drum Recommends. Our services span brand strategy, identity, positioning and activation; creative development, media planning, social and PR including influencer outreach, community management, content strategy & planning and web design and development.
Kairos Group
Led by experts with more than 100+ years of gaming and media industry knowledge, Kairos Group comprises multiple entities including Kairos Media, Kyma Media and Horizon Union.
Croud
Croud is is a global, full-service, digital marketing partner for some of the world’s leading brands. Through the seamless connection of data, technology and creativity, we develop strategies for sustainable growth that drive immediate business impact.
© Carnyx Group Ltd 2022 | The Drum is a Registered Trademark and property of Carnyx Group Limited. All rights reserved.

source

Read More

The Financial Express
Digital marketing agency Kinnect has partnered with Bausch + Lomb to launch the ‘BeASuperstar’ digital campaign ahead of the festive season in southern India. According to the company, the campaign aims to shine a light on the advantages of switching to contact lenses while telling a story that is authentic to the market it is set in, it claimed.
“Connecting with our consumers has always been a core part of what we do at Bausch + Lomb. Hence on the occasion of Pongal/Sankranti, a key festival in South India, we launched a new campaign to drive regional connections,” Sana Lairellakpam, head of marketing, Bausch + Lomb, said. “This time, our narrative takes you to the world of South Indian cinema and is a celebration of the love and admiration that the people of South India have for their actors,” she added.
The campaign video shows the value of actors in the South Indian space and the promotion of the company’s contact lenses through the course of aspiration. It was the story of a regular Joe, bespectacled, unassuming, easily-lost-in-a-crowd man, daydreaming about becoming like his favourite actor.
“Bausch & Lomb has always given us the freedom to think of ideas that are a bit unexpected for a healthcare brand. So, this time, as the focus was more on the South market, our task was to find the perfect setting for the story that’s contextual and remains relatable throughout the year,” Gitanjali Bhattacharya, creative director, Kinnect, stated.
Follow us on TwitterInstagramLinkedIn, Facebook 
Get live Share Market updates and latest India News and business news on Financial Express. Download Financial Express App for latest business news.

source

Read More

Bangalore (Karnataka) [India], January 25: Pramod is a Digital Marketing Coach, Consultant, and Tech Setup Specialist, Pramod, empowers people with the best digital marketing coaching, programs, and courses to build their online coaching business. At PramodTheCoach.in, his mission is to aid new-generation businesses and entrepreneurs to kick-start their careers and achieve inevitable business growth.
Starting an online training business is one of the best things that you can do. In the present day, an online training business allows talented coaches passionate about imparting education to their students, to work in a field of their choice, and help students improve their lives. And, to help hundreds of students build the right skills for success in life. The growing urge of Pramod, to help such dynamically rich professionals reach thousands, has led him to launch his website www.pramodthecoach.in.
Pramodthecoach.in is an online platform dedicated to helping thousands of people in improving their overall digital marketing skills, to eventually build their businesses. Whether students or professionals are looking to kick-start their careers as digital marketers, web designers, online coaches, social media marketers, or simply adding relevant business skills to enhance their careers, the platform has it all.
The main objective of Pramod is to help his prospective learners to become experts in generating lucrative online leads, optimizing websites, honing digital marketing skills, setting up SEO campaigns, engaging in organic advertising, creating engaging content, automating marketing campaigns, building meaningful audience interaction, and explore numerous additional income opportunities available out there. What makes this 20-year+ experienced digital coach and tech setup specialist’s services unique is his deep understanding that everyone’s requirement is different. Thus, launching customized coaching programs and courses for everyone.
At Pramodthecoach.in, the focus on signature training programs, self-study digital courses, digital hour VIP membership, and 30 Days 1:1 membership is what sets it apart from competitors. The high-quality content and courses available at such affordable prices are hard to find elsewhere. Their conduction of live sessions on a weekly basis as well as on-time session delivery has made it one of the top choices amongst digital marketing tutor websites in India. The globally acclaimed platform is beyond phenomenal when it comes to its practical content, 10/6 availability, and direction by a highly experienced team of constructors.
New website users can head to the FREEBIE section of the website to buy their free e-book on beginner guide to email marketing, stunning video landing course, and email course that gets the user up close with 17 days and 17 tools. Their informative blogs on topics such as organic leads, online business growth, and their membership site are immensely popular.
Exploring and building a digital marketing skillset from a well-versed coach like Pramod is a lot more integral than learning from YouTube tutorials. You can reach out to Pramod The Coach through any of the communication modes as well as learn more about him & his expertise.
If you have any objection to this press release content, kindly contact pr.error.rectification@gmail.com to notify us. We will respond and rectify the situation in the next 24 hours.
Disclaimer: This post has been auto-published from an agency feed without any modifications to the text and has not been reviewed by an editor.
(If you have a story in and around Mumbai, you have our ears, be a citizen journalist and send us your story here. )
(To receive our E-paper on WhatsApp daily, please click here.  To receive it on Telegram, please click here. We permit sharing of the paper's PDF on WhatsApp and other social media platforms.)

source

Read More


Pallavi Mathur Lal named Senior Director, Content and Communications; Madhurima Bhatia to lead Media Engagement & Partnerships with additional APAC role (excluding Greater China)

Ipsos India has announced leadership changes in Marketing Communications and Operations.
Pallavi Mathur Lal, Senior Director Client Organization, takes up the role of Senior Director, Content and Communications. Madhurima Bhatia from Marketing and Communications Lead now moves to Media Engagement and Partnerships for Ipsos India, with the additional role of media engagement for the Asia Pacific region (excluding Greater China).
Both Bhatia and Mathur will report to Amit Adarkar, CEO, Ipsos India.
“Ipsos India has aggressive growth plans charted for the next 3 years, and these senior appointments in both Marketing and Operations will further elevate the status of Ipsos in India providing greater visibility and continue to transform our Operation business,” says Adarkar.
Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)
Josh Talks’ Pawan Sharma joins B4U as CRO
1 day ago
Voxxy Media appoints Ravi Jhaveri as Chief Revenue Officer
1 day ago
Simpl ropes in Ashwini Ravindranath as VP of Partner Success team
2 days ago
Did Zomato salute Swiggy in new Republic Day ad?
17 minutes ago
Gunjan Taneja quits WION as VP & Head of Global Sales
1 hour ago
Zee Media’s Daiba Pradeep Roy joins Mitwa TV as National Sales Head
3 hours ago
Twitter advertisers to know if ads seen by real users or bots
3 hours ago
The NEW Shop ropes in Rajkummar Rao as brand ambassador
4 hours ago
SEE MORE
Recognition as a separate industry & more: All that creator economy wants from Budget 2023
6 hours ago
Looking forward to a data-rich future for OOH
7 hours ago
GroupM's Motion to invest Rs 300 crore in content production: Ashwin Padmanabhan
6 hours ago
IPL streaming goes mainstream; digital viewership set to overtake TV
2 days ago
‘GEC genre ad volume went up in 2022’
6 hours ago
SEE MORE
Joy Chakraborty to move out of Zee Media
3 days ago
Mona Jain to join Zee News as Chief Revenue Officer
3 days ago
Disney Star India’s revenue up 38%
1 week ago
Mona Jain steps down as ABP News Network Chief Revenue Officer
3 days ago
Aaj Tak becomes world's first news channel to cross 50 million subs on YouTube
2 days ago
SEE MORE
people-movement Ipsos India makes senior appointments in marketing functions
5 hours ago
people-movement Josh Talks’ Pawan Sharma joins B4U as CRO
1 day ago
people-movement Voxxy Media appoints Ravi Jhaveri as Chief Revenue Officer
1 day ago
people-movement Simpl ropes in Ashwini Ravindranath as VP of Partner Success team
2 days ago
people-movement Bharat Express appoints Nishant Mishra as Marketing Head ahead of official launch
2 days ago
Mishra was part of Bharat24's launch too
By exchange4media Staff | Jan 25, 2023 10:20 AM   |   2 min read
Upendrra Rai-led upcoming national Hindi news channel Bharat Express has appointed Nishant Mishra as Marketing Head before its official launch.
In his new role, he will be closely working with the management for the launch of the channel and create successful brand strategy, curate content-led events & IP’s, strategic alliances and customized brand solutions for the channel.
Prior to joining Bharat Express, Mishra played a crucial role in the successful launch of Bharat24 and channel’s other marketing initiatives in his national role. In his career spanning over 15 years, he has worked with leading media brands like TV Today, TV18, Zee and iTV Network.
Commenting on his appointment, Mishra said, “Launch is the most exciting and thrilling phase of a media brand. I am privileged to have this opportunity and look forward to working with the incredible and seasoned team of professionals already at Bharat Express.”
Upendrra Rai, CMD & Editor-in-Chief, Bharat Express, said, “As the channel is gearing up for its official launch on 1st February 2023, we have made a slew of senior-level appointments in critical roles. Nishant’s appointment will add more heft to our remarkable team at the channel and I am confident that Bharat Express will benefit from Nishant’s rich experience.”
On the appointment, Varun Kohli, CEO, Bharat Express, said, “Having worked with Nishant before, I have witnessed Nishant’s growth as a marketing professional. I have always admired his solution-based and result-oriented approach which will further bolster our growth plans for Bharat Express.”
Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)
This will be Jain’s second stint with Zee
By exchange4media Staff | Jan 24, 2023 7:54 PM   |   1 min read
Mona Jain, who has resigned as ABP News Network’s Chief Revenue Officer, will join Zee News as its Chief Revenue Officer. The development was confirmed to e4m by highly placed sources.  
This will be Jain’s second stint with the Zee group. Before joining ABP Network in November 2019, Jain had spent six years in Zee Entertainment Enterprise Ltd. (ZEEL), serving as Executive Vice President, AD Sales.
A veteran media professional, Jain has more than 30 years of experience in media marketing and promotions. Prior to her tenure in ZEEL, Jain was the CEO of Vivaki Exchange for almost nine years, where she was designated as India Head – Strategic Investments. She has also worked at Cheil Communications and Mudra Communications in the past, where she held the positions of Executive Director and Media Director respectively and was responsible for setting up media for various brands. She started her career with Hindustan Thompson Associates (HTA) and holds vast experience in the field of communications and marketing. 
Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)
He has spent seven years in Scarecrow
By exchange4media Staff | Jan 24, 2023 3:46 PM   |   2 min read
Ad agency Scarecrow M&C Saatchi has announced the elevation of Mustafa Kapasi to the role of Executive Creative Director.
Kapasi brings with him a rich experience of nearly 21 years of writing and leading a copy team, the agency said.
He has spent seven years in Scarecrow and has handled an eclectic mix of brands including Future Generali, Adani Gas, Mahindra Trakstar, Wagh Bakri, Business Standard, Vimal, Spykar and many more.
Says Raghu Bhat, Co-founder of Scarecrow M&C Saatchi, “Mustafa is an exceptional human being who thoroughly deserves this promotion. He has a unique combination of creativity, resilience and a hunger for learning that sets him apart. What I’m most impressed about is his ability to adapt and re-invent himself in the ever-changing digital landscape, which is a testament to his commitment to always get better, at whatever he does.”
Says Manish Bhat, Co-founder of Scarecrow M&C Saatchi, “Mustafa is a true leader who can inspire, motivate and improve his team members. He is a great listener and his life experience allows him to come up with great insights in our conversations. One of his best qualities is that he inspires trust and has a fantastic work ethic, which is very rare to find. I wish and hope that Mustafa will continue to blossom in Scarecrow and create some more great campaigns.”
Says Mustafa Kapasi,”I am continually impressed by the agency’s focus on simplicity and creating disruptive yet effective campaigns. Even after eight years, this approach remains as refreshing as it was when I first joined. The culture of adapting and evolving while constantly pushing boundaries and avoiding comfort zones suits me quite well. I am grateful to Raghu and Manish for entrusting me with this opportunity. And a shout-out to my current and previous bunch of crazy creative colleagues who helped me make this possible.”
Some of his most visible campaigns in Scarecrow include the award-winning Spykar Blue Film Festival campaign, Varuna Pumps’ Rukmi Bai, Republic Day film for Ambuja Cements, the LSF campaign for Nahar Amrit Shakti, MumBye for Adhiraj Developers and the Insight Out campaign for Business Standard. 
 
Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)
Upadhyay has earlier worked with Tata Group, Western Union, Thomas Cook, Zee Group and Talentedge
By exchange4media Staff | Jan 24, 2023 3:03 PM   |   2 min read
Higher education services platform CollegeDekho has appointed Abhinav Upadhyay as Chief Marketing Officer. Upadhyay will drive all aspects of brand and product marketing besides building the next chapter of growth for the company through Innovations and transformative efforts across its entire spectrum of products and services.
Upadhyay has nearly two decades of leadership experience while spearheading product innovation, brand management, and marketing for leading Indian and multinational corporations like the Tata Group, Western Union, Thomas Cook, Zee Group and Talentedge.
Commenting on the appointment of Abhinav Upadhyay as CMO, Ruchir Arora, Co-Founder and CEO of CollegeDekho said, “We are delighted to welcome Abhinav to CollegeDekho. He comes with a diverse experience in leading marketing & innovation across a range of various industries and had his own entrepreneurial stint as a start-up leader. We are confident that his expertise in marketing & growth and vast knowledge of the Indian consumer will help us take CollegeDekho to newer heights. His profound ability for product innovation and brand building will be crucial in CollegeDekho making a quantum leap in the future”
Commenting on his new role, Abhinav Upadhyay, Chief Marketing Officer – CollegeDekho said, “The opportunity to build a powerful brand and business in the education sector in India is truly amazing. I am delighted to partner with Ruchir, Saurabh and Rohit along with the entire CollegeDekho team in their mission of building the CollegeDekho as the largest, most loved and respected student guidance ecosystem from India. To enable more and more Indian students to fulfil their dreams truly excites me and I’m extremely thrilled about driving transformative growth for CollegeDekho as well as for myself.”
An alumnus of Mudra Institute of Communications (MICA), Abhinav has led businesses and brands across categories for nearly 2 decades. He has launched and scaled multiple products and offerings while bringing transformational leadership across Brands, Products, Services and cultures across a wide range of industries like Telecom, Global Remittances, Foreign Exchange, Prepaid Cards, Payments, Online Forex, Education and Edtech. Abhinav was also selected by Niti Ayog as a Mentor of Change for Atal Innovation Mission for mentoring students across India.
Abhinav has also been an entrepreneur across food and sustainability while working with farmers and consumers alike and has also been a marketing, growth, sales, products and innovation consultant for various companies. He’s also been a speaker at multiple marketing conclaves and writes about marketing, technology, startups, growth and all things innovations across a range of publications.
 
 
Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)
Deshmukh specialises in brand and business growth strategies, brand communication, social media research, political risk communication, digital marketing and data-driven marketing strategies
By exchange4media Staff | Jan 24, 2023 2:32 PM   |   3 min read
Design, digital and content agency Garage Worldwide appoints Sanjay Deshmukh as the CEO. Over the years, he has worked on a number of brands and categories from FMCG to banking, fashion, telecom, tourism, automobile, technology, and politics and created successful brand stories and growth strategies. He has also helped the IIT start-up group with GTM strategies.
Sanjay Deshmukh, CEO, Garage Worldwide said “Throughout my career in various capacities, I have worked with a number of entrepreneurs and I have admired their passion and instinctive risk-taking abilities. My role at Garage in that sense was a perfect opportunity because it is driven by a passionate founder like Raj Kamble. We already have a talented group of people, recognition as the best digital agency of 2022 and an impressive list of clientele. Our aim is to become the best creative digital agency both in terms of content and performance. The difference between good and engaging content depends on an agency’s willingness to push the envelope and we’ll do just that.”
Sanjay has rich 25 years of experience in brand and business growth strategies, brand communication, social media research, political risk communication, digital marketing and data-driven marketing strategies. He started his career with RKS-BBDO in 1990 and moved ahead with Enterprise-Nexus, and Mudra-DDB Bangalore. 
In his wide career span, Sanjay has travelled across countries to work across industries for data-driven strategies & more. Joining Garage Worlwide Sanjay has come a full circle starting from Mumbai, Delhi, Bangalore, Dubai, and back to Mumbai.
Raj Kamble, Founder and Chief Creative Officer, Famous Innovations said “Garage possesses the ideal fusion of media know-how, tech savviness and creative spark. All of these areas in India have enormous potential, and the country’s digital revolution is just about to take off. We’ve seen the actual power of digital over the past few years, and we are eager to make the most out of it at Garage. With Sanjay’s onboarding as the CEO, we look forward to making Garage- the best digital agency in India. Sanjay has mastered the art of creating excellent brand growth strategies and communications and thereby is well deserving of the position of CEO.  We wish him  luck and tons of creative ideas  for this new role and we hope to grow together in the process.”

Garage Worldwide is an award-winning digital and design agency. Johnson Tiles, South Indian Bank, Plum Cosmetics, Pernod Ricard India, Kshaar Salts many more are among its current clientele and the agency has also delivered great work for brands like Cipla, Times Group, Columbia Pacific Communities, Haier, Taneira Sarees, Vadilal Ice-creams, Anarock Realty, Communiti Brewery, Supr Daily in the past.
Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)
Chakraborty took over as Chief Business Officer in August
By exchange4media Staff | Jan 24, 2023 11:41 AM   |   1 min read
Joy Chakraborty has decided to move out of Zee Media, according to highly-placed sources in the industry. He took over as its Chief Business Officer in August and retained the role even after the restructuring of Zee Media Corp in November last year.
Chakraborty was overseeing Marketing, Distribution and Revenue functions for the media conglomerate.
During the restructuring, he was also elected to the Executive Board of the company.
Chakraborty has close to three decades of experience in media. He is a Harvard alumnus and has held leadership positions at TV18 and the Times of India Group.
Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)
Prior to this, Khanna was the COO of Asianet Digital
By exchange4media Staff | Jan 24, 2023 11:45 AM   |   1 min read
Ruchir Khanna has been appointed as COO of Firstpost, according to sources who are privy to an internal email.  
With close to two decades of experience in product development, growth, and marketing, Khanna has held leadership positions at Times Internet, Asianet, Hike Messenger, India Today Group and Yahoo! India.
Prior to this, he was the COO of Asianet Digital. Before that he served as Head of Product and Growth at Times Internet, where he was responsible for driving growth for properties such as The Times of India, NewsPoint, and Gadgets Now.
Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)
Use your existing account to sign in
or sign in using apps you love:
Enter your registered email to get your password

Sign Up

exchange4media was set up in year 2000 with the aim of publishing niche, relevant and quality publications for the marketing, advertising and media professionals.
ADSERT WEB SOLUTIONS PVT. LTD. 3'rd Floor, D-40, Sector-2, Noida (Uttar Pradesh), Pincode – 201301
(0120) 4007700
Connect With Us !
25000+ Industry Leaders already read it everyday
By clicking Sign Up, I agree to the Terms of Use and Privacy Policy.

source

Read More

New Delhi [India], January 25:  When a company works digitally, digital marketing connects them with its customers. When businesses appear on search engine portals via SEO and PPC, on social media via digital marketing tactics, and email via email marketing, they establish a connection with ideal customers. Every company needs a distinct strategy for promoting its brand, products, and services. Thus, choosing the right experienced Digital Marketing Agency for Business Growth is an essential first step. With the help of digital marketing, you can project authority in your field and encourage trust in your company.
The fastest-growing industry is digital marketing. According to the research, it is growing at a rate of 25% to 30% per year. Digital marketing is becoming more important than ever as marketing trends shift. Digital marketing strategies, on the other hand, differ from traditional marketing strategies. It is data-driven and analytics-driven, personalized rather than generic, distributed via social media marketing and broadcast media, interactive and "always on" rather than static and infrequent, and iterative rather than pushed out as a single campaign.
SEO increases your search rankings and online visibility. A strong SEO boosts both the quality and quantity of visitors who arrive at your website via search engine results. It improves the user experience and helps users form a positive impression of the website. Neptune digitals launched in 2023 understands how to improve the website's technical SEO, and on-page and off-page optimization. They have the best link-building strategies that allow them to achieve the highest ranking in a short period.
The job growth and demand for digital marketers have continuously increased over the past few years. And it is still growing in India and across the world. This is a career with global potential. Companies are shifting to where they can access their customers in real-time, in order to expand their business faster than ever before. Companies of all sizes are beginning to increase their marketing budgets toward digital strategy, which opens a massive opportunity.  Unlike traditional marketing, digital marketing also helps acquire insights about specific customer segments to create fuel the further expansion of the business. 
Arjun sarvaiya founder of Neptune digitals is studying B.com and is currently pursuing Honours from PDPU. He is one of the most famous entrepreneurs in the city known for his expertise and knowledge of Digital Marketing. 
They have segmented their business into verticals, with each vertical having a dedicated Social Media Manager for that specific area of business. They will help scale each part of your business. In addition, each of their managers continues to suggest Best Practices that they have acquired through their years of experience and exposure to related industries.
Their team has expertise in every aspect of digital marketing. 
Website development, social media marketing, video creation, search engine optimization, graphic design, Google Ads, online promotions & digital marketing courses. 
Ahmedabad Mirror is an award-winning city newspaper from Shayona Times Pvt. Ltd. which covers news, views, sports, entertainment and features. A hyper local daily that is global in its approach.
©2021 Shayona Times Private Limited. All rights reserved.
Powered by iTechnoSol Inc.

source

Read More

Search Winsight Grocery Business
Kroger customers are slated to test a solution from digital marketing and media firm Catalina that will extend online deals to in-store shoppers as print offers at checkout.
To that end, personalized digital promotions from The Kroger Co.’s 84.51° data and analytics arm will be funneled to store customers using the new Catalina Reach Extender tool. The goal is to cast a wider net for promotional offers by aligning them with the way customers shop, whether it’s in-store, online or both, St. Petersburg, Florida-based Catalina said Thursday.
“We look forward to using this breakthrough technology to bring meaningful savings to even more customers,” Cara Pratt, senior vice president for Kroger Precision Marketing at 84.51°, said in a statement.
Currently, 84.51° delivers personalized deals to digitally engaged Kroger shoppers through its website, mobile app and, more widely, via its Loyal Customer Mailer, Catalina reported. Under the Catalina Reach Extender pilot, 84.51° will assemble a base of loyal, exclusively in-store Kroger shoppers and provide them with printed offers that complement its online offers. The data science specialist, using the cloud-based Catalina Media Platform, then will deliver relevant offers to shoppers at checkout through in-lane printers in each store.
“The ultimate aim of using Catalina Reach Extender is to engage 100% of our shoppers with the best possible access to value,” Pratt added. “This expansion will enable CPG brands to engage even more shoppers with inspiring products for their homes and families.”
Source: Infographic provided by 84.51°
Catalina noted that 84.51° is an early collaborator on Catalina Reach Extender. A December survey from 84.51° found that 59% of consumers are more likely to buy a certain brand or shop at a certain store if they receive personalized content.
“Catalina Reach Extender has been designed with this in mind so that loyal in-store shoppers receive offers in a way that is relevant to them while they’re shopping, ultimately increasing satisfaction, trip frequency and basket size,” Catalina U.S. Chief Retail Officer Wesley Bean said, emphasizing the value of personalization. “With inflation continuing to concern shoppers across the country, offering shoppers greater value on their favorite brands and products in a relevant way is not only appreciated, but also it engenders even greater loyalty.”
Through Reach Extender—billed as a first-of-its-kind solution—the 84.51° personalized content could go a long way if Kroger ends up doing a broader rollout of the technology. The Cincinnati-based grocer now operates nearly 2,800 stores under about 20 banners in 35 states. Potentially, that number could jump to 4,996 stores in 48 states and the District of Columbia if Kroger’s planned mega-merger with Albertsons Cos. earns regulatory approval.
With 85 million households served annually (up from 64 million for Kroger alone), Kroger-Albertsons would have one of the broadest and deepest first-party data repositories in the food and retail sectors, able to leverage 84.51° to provide more relevant recommendations and personalized promotions plus drive growth in burgeoning businesses such as retail media.
“We’ve talked about, in recent years, changing the way that Kroger creates value for customers and shareholders by using the data we have to deliver more value back to our customers, but also to generate alternative revenue streams like media,” Kroger Chief Financial Officer Gary Millerchip said in a recent interview. “So as we combine the data and the customer households that Kroger has with Albertsons, we see that as a tremendous opportunity to improve the personalization of the experience we give to customers. Also, it gives us an even stronger platform to be able to provide better services to our CPG partners, where we can offer them even more targeted, more relevant media opportunities. Now, of course, we can do that across the U.S. as well as in the markets that Kroger operates in today.”
Get today’s need-to-know grocery industry intelligence. Sign up to receive texts from Winsight Grocery Business.
The latest from Winsight Grocery Business, sent straight to your inbox.
Get today’s need-to-know grocery industry intelligence. Sign up to receive texts from Winsight Grocery Business.
The latest from Winsight Grocery Business, sent straight to your inbox.
Meat—or, rather, meat prices—starred in stories about rising inflation at the grocery store in 2021.
In this special report, compiled using data and insights from CrowdStreet and Placer.ai, Winsight Grocery Business looks at five hot markets for grocery retail investment in 2022 and who’s leading the pack in those regions.
New store updates are important to our readers, so we’re adding a monthly feature to highlight them and demonstrate supermarket growth trends around the country.
Listen in to WGB’s flagship podcast, 10 Items or Less, featuring insights from retailers and industry professionals.
Exclusive industry info and insights straight to your inbox
Your go-to resource for all things grocery
Winsight is a leading B2B information services company focused on the food and beverage industry, providing insight and market intelligence to business leaders in every channel consumers buy food and beverage – convenience stores, grocery retailing, restaurants and noncommercial foodservice – through media, events, data products, advisory services, and trade shows.
Do not sell my personal infoPrivacy PolicyContact UsRSS
Copyright © Winsight, LLC. 2023

source

Read More

RUDDINGTON.info
Village News and Events
Ruddington’s independent fashion outlet on Church Street is among the Rushcliffe-based businesses now benefitting from professional advice to develop their digital offer alongside in-person sales at their retail premises. Utilising UK Shared Prosperity Funding (UKSPF), Rushcliffe Borough Council (RBC) has contracted East Midlands Chamber’s Steve Phillips as one of its experienced Business Advisers to deliver the project here in Ruddington and beyond. RBC is one of the first authorities in Nottinghamshire to use this new £25,000 funding from central government to respond to the pressures our high street traders are facing currently. Between now…
© North Point Productions 2023. All rights reserved

source

Read More

There were 1,699 press releases posted in the last 24 hours and 341,791 in the last 365 days.
Kennedy Concrete plant Orlando, Florida.
Your Brand Voice's proven comprehensive digital marketing strategy for companies that sell concrete.
Bryan Bruce
Your Brand Voice
+1 407-203-6767
social@yourbrandvoice.com
Visit us on social media:
Facebook
Other
Twitter
LinkedIn
Instagram
YouTube

You just read:

EIN Presswire’s priority is source transparency. We do not allow opaque clients, and our editors try to be careful about weeding out false and misleading content. As a user, if you see something we have missed, please do bring it to our attention. Your help is welcome. EIN Presswire, Everyone’s Internet News Presswire™, tries to define some of the boundaries that are reasonable in today’s world. Please see our Editorial Guidelines for more information.

Follow EIN Presswire
© 1995-2023 Newsmatics Inc. dba EIN Presswire All Right Reserved.

source

Read More

There were 1,691 press releases posted in the last 24 hours and 341,823 in the last 365 days.

Optimize Search Engine Campaigns at Scale
Brendan Carson
Gale Force Digital Technologies
pr@galeforcedigital.com
Visit us on social media:
Facebook
LinkedIn
You just read:

EIN Presswire’s priority is source transparency. We do not allow opaque clients, and our editors try to be careful about weeding out false and misleading content. As a user, if you see something we have missed, please do bring it to our attention. Your help is welcome. EIN Presswire, Everyone’s Internet News Presswire™, tries to define some of the boundaries that are reasonable in today’s world. Please see our Editorial Guidelines for more information.

Follow EIN Presswire
© 1995-2023 Newsmatics Inc. dba EIN Presswire All Right Reserved.

source

Read More