Digital Marketers Explain: Which Match Type is Best for Search Campaigns – Digital Journal

Lead Marketing & Automation Services > Blog > Uncategorized > Digital Marketers Explain: Which Match Type is Best for Search Campaigns – Digital Journal

Hi, what are you looking for?
By
Published
London, UK – July 18, 2022 – In July 2021, Google removed its support for ‘broad match modifier’ (BMM) for phrase matches. Since then, marketers have had to learn about Google’s match types.

Google allows three match types to choose from, which are ‘exact match’ which chooses keywords based on precision. ‘Broad match’ is used to determine audience reach, whereas ‘phrase match’ is used to work on both precision and reach.
Google shows results for similar meanings of keywords, instead of a singular keyword. The point in doing so is to combine match types for one singular campaign, or to increase volume as well as attract more of a relevant audience.
A keyword match type essentially determines how relevant keywords are with a user’s search query. Google’s implementation of broad match modifier looks into phrase match to cover a broader range of themes.
Speaking of this increased need for digital marketing services, Simone Spence, Senior Account Strategist at The Brains, says:
“Swipe left, swipe right – it’s a match! Finding your perfect match is not as straightforward as it seems. It requires time, research and a significant amount of optimization. Most importantly make sure you understand how match types work and their influence on the quality and relevance of the traffic you are tapping into.”
– Simone Spence, Senior Account Strategist Paid Media, The Brains
About The Brains
The Brains is a leading digital marketing agency in London, focused on strategies that offer unbeatable ROI and long-term business success. The Brains offers PPC, SEO, content marketing and lead generation services among others.
For more information, please contact:
Jonathan Lemer, Director, The Brains
Email: [email protected]
Telephone: 0333 050 7328
LinkedIn: https://www.linkedin.com/company/thebrainsmarketing
Website: https://thebrainsmarketing.co.uk
Media Contact
Company Name: The Brains
Contact Person: Jonathan Lemer, Director
Email: Send Email
Phone: 0333 050 7328
Country: United Kingdom
Website: https://thebrainsmarketing.co.uk

Wildfires and climbing temperatures in California have caused a 6.7 percent decline in the number of trees since 1985.
Lopez Obrador renewed an offer of asylum for Assange, who is fighting extradition by Britain to the United States.
Fires in France, Greece, Portugal and Spain force thousands of residents and tourists to flee and kill several people – Copyright AFP Niklas HALLE’NOlivier…
If you’ve never been scared before, now would be a really good time to start.
COPYRIGHT © 1998 – 2022 DIGITAL JOURNAL INC. Digital Journal is not responsible for the content of external sites. Read more about our external linking.

source