Digital Marketing Director | Allens Plumbing – Maui Now

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A Digital Marketing Director must have a deep understanding of how to build brand awareness by employing marketing strategies that affect the consumer market in the digital world. You will own the brand, and get the word out about Allens Plumbing Inc.
By and large, consumers visit our website, look up our reviews, discover our online lead generation presence, and so on, because they have an immediate need. This unexpected need in their life requires that we are in the right position to be there when they need us. They’re reading our website, or they’ve looked up our reviews, because they’re ready to buy.
Every day, people in our market need what we provide. People are searching for companies like ours. It’s imperative that we get more than our fair share of the people who need us today. That means consistently showing up in multiple places on the first page of Google (or any search engine) for a range of search terms.
Having a strong internet presence is critically important, which is why today, a digital Internet marketing program is a marketing basic, but it has its limitations. These limitations are offset by the strengths of the final two marketing buckets: direct response and branding.
By working closely with the Owner, Marketing Manager, Service Managers, and Sales Personnel, you will help the business grow.
ESSENTIAL DUTIES AND RESPONSIBILITIES include the following.  Other duties may be assigned.
Become a digital market expert, know the customer needs and build brand strategies that communicate a compelling message to drive our vision.
Manage current Local Search, SEO, & PPC Campaigns that will promote our core services and drive potential customers to our door step.
Continue to Promote our Brand Message: Trust, Experience, & Community
Develop and push out marketing messages of our core services through social media marketing avenues like Facebook, Instagram, Twitter, etc.
Develop and push out marketing messages of our core services through Email Marketing.
Engage with agency partners to improve our online reputation through reviews.
Develop and manage agency partners such as Home Advisors, Yelp, etc. as they relate to the digital marketing budget
Ensure all marketing activities feel local and personal
Allocate budget, track results, and refine digital marketing efforts accordingly.
QUALIFICATIONS:  To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.  The requirements listed below are representative of the knowledge, skill, and / or ability required.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Must have a proven track record in marketing or advertising
Solid leadership of teams, measurement of ROI, and accountability results
Knowledge of all distribution channels, including traditional, digital, and guerrilla marketing. 
Ability to inspire and lead others to attain company goals. 
Analytical with an aptitude for managing details. 
Outstanding communication; able to articulate ideas clearly and enthusiastically. 
Ability to work at both strategic and tactical levels. 
Passionate about Allens Plumbing and loves the brand. 
Bachelor degree or equivalent is a plus. 
Engaging personality that blends well with a fast-paced, goal-driven environment. 
Highly motivated, flexible and great attitude on life.
To apply, visit