Digital Marketing in Banking – News & Trends from The Financial Brand – The Financial Brand

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Over 1,000 SMEs who launched their business in the last five years were surveyed. What were their main sources of funding? What do they want from lenders?
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Articles about digital marketing in banking, including website design, digital advertising, online/mobile marketing, email marketing, search engine optimization (SEO), and search engine marketing (SEM).
Simple videos with a compelling story make a powerful tool for banks and credit unions to engage consumers, especially digital
Is email marketing on the way out? Experts say otherwise, but insist the channel is often undervalued and misused. New tactics can
Banks and credit unions that make every interaction connected, relevant, trusted and human will build loyalty with digital-first
It’s a bad mistake to oversimplify your institution’s product descriptions on your mobile website. Banking services require
Spending-conscious Americans are turning increasingly to advertising-supported video services, creating a potentially big
Nothing says ‘go away’ like an out-of-date website. A handful of updates can transform bank and credit union sites into 24/7 growth
Detailed roadmap for marketers shows how to build a compelling case for adding financial calculators to a bank or credit union’s
Consumers give the protections a thumbs-up, but the changes could negatively impact financial marketing strategies. Here’s how to
Splitting social outreach from marketing was step one. The second was hiring media professionals who know how to tell a story — every day.
The promise of artificial intelligence won’t be realized if financial institutions don’t address issues of data relevance and
Using customized digital analytics helps sort through an avalanche of web metrics to guide campaign decisions and justify
Financial institutions can benefit by integrating email into their marketing, but to be successful, several key factors must be
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Digital transformation in marketing is vital for financial institutions. Otherwise they won’t be able to reach, convert or retain
Part of the reduction is because leaders are giving Chief Digital Officers funds for digitization that used to go to CMOs for
Financial calculators vary greatly in capabilities. SEO compatibility and personalization are two attributes that make a big difference.
Chrome browser’s dominance lets Google call the shots, but evolution away from controversial tracking could get
You can’t compete against neobanks, fintechs or even the financial institution across the street with a static, out-of-date
Google ranks third-party review sites ahead of individual banking sites. Knowing how to work with these sites is a digital marketing
The promise of martech and other tools quickly fades if marketing doesn’t mesh with other functions and if staff doesn’t
Demand is soaring but so is competition, making digital marketing tools and capabilities – including mobile, chat and social – essential.
With so much riding on digital channels, how banks, credit unions and neobanks promote their apps is critical to adding (and holding) users.
Digital advertising’s efficacy may erode as third-party cookies leave Chrome, the browser two thirds of the world
Combined, they spend more than a trillion dollars per year. Knowing how they think about their finances can help deepen your relationships with them.
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