Digital Marketing in Banking Trends & News from The Financial Brand – The Financial Brand

Lead Marketing & Automation Services > Blog > Uncategorized > Digital Marketing in Banking Trends & News from The Financial Brand – The Financial Brand

Meeting the unique needs of small businesses starts with digital account opening. Engaging them with such a purpose-built digital experience can unlock differentiation and growth.
Gain a Competitive Edge With Insights on Member Expectations
Digital tools can help you increase production bandwidth, giving you time to focus on your most valuable asset – your borrowers.
Read More about Is Your Loan Process Costing You Valuable Business?
Banks and credit unions that don’t provide insurance lose an opportunity to deepen customer relationships and increase retention.
Read More about Insurance Is a Significant Market Opportunity for Financial Institutions
Learn how a new mobile branch embraces customer-centric banking for a next generation retail experience.
Read More about GoMerica – How Comerica's Mobile Branch Takes Banking on the Go
Articles about digital marketing in banking, including website design, digital advertising, online/mobile marketing, email marketing, search engine optimization (SEO), and search engine marketing (SEM).
Organizational silos create overlap and wasted opportunities in digital and mail marketing. Three practical steps can turn things
Changing consumer views (and tech company policies) about use of data for marketing are forcing banks to rely more on ‘first-party’
Rapid changes in data, AI and consumer behavior have marketers struggling. A combination of tactical and strategic insights will
New social media monitoring apps plus the free Google Alerts tool provide bank marketers with valuable competitive
SMS texting is used often by banks for alerts, but not much for marketing. With an open rate over 90%, texts can be a highly effective
Fintech competitors are grabbing wallet share. It’s critical banks mine first-party transaction data to retain customer
Simple videos with a compelling story make a powerful tool for banks and credit unions to engage consumers, especially digital
Financial institutions sit one hashtag away from reputation damage. Forethought and attention to service can help curtail social media
Banks and credit unions that make every interaction connected, relevant, trusted and human will build loyalty with digital-first
Effective use of video and graphics helps financial institutions capture consumer and employee attention, building brand value and
It’s a bad mistake to oversimplify your institution’s product descriptions on your mobile website. Banking services require
Spending-conscious Americans are turning increasingly to advertising-supported video services, creating a potentially big
Learn why members are embracing big digital changes by watching “Big Tech’s Influence on Digital Banking”.
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Nothing says ‘go away’ like an out-of-date website. A handful of updates can transform bank and credit union sites into 24/7 growth
Wells Fargo and BofA both retired the position, prompting debate about whether ‘chief marketing officer’ is endangered or simply
Detailed roadmap for marketers shows how to build a compelling case for adding financial calculators to a bank or credit union’s
Consumers give the protections a thumbs-up, but the changes could negatively impact financial marketing strategies. Here’s how to
The promise of artificial intelligence won’t be realized if financial institutions don’t address issues of data relevance and
Using customized digital analytics helps sort through an avalanche of web metrics to guide campaign decisions and justify
Financial institutions can benefit by integrating email into their marketing, but to be successful, several key factors must be
Consumer attraction to digital banking providers goes beyond ease of use. These firms connect with people in a way that builds
Digital transformation in marketing is vital for financial institutions. Otherwise they won’t be able to reach, convert or retain
Promotions will carry through to Goldman Sachs’ long-anticipated introduction of consumer checking accounts for its online
After two tumultuous years it’s time to focus on growth, and unlock your potential through strategic marketing. Help your marketing team thrive with these tips.
Read More about 2023: The Year to Start Fresh and Reinvigorate Your Marketing