Enero acquires GetIT in APAC, furthers global digital marketing offering for Hotwire – Mumbrella

Lead Marketing & Automation Services > Blog > Uncategorized > Enero acquires GetIT in APAC, furthers global digital marketing offering for Hotwire – Mumbrella

Thinkerbell looks to expand into New Zealand
What brands can capitalise on with Twitter trends: report
The Chase Australia tops entertainment; Seven takes Thursday
Host/Havas lifts the bonnet on Avis Budget Group’s new creative for its Apex Car Rentals brand
State of Origin game 2 tackles its way to the top of VOZ
Dynamic Duos: The Works’ Damien Pincus and Douglas Nicol
Vanishing values: manners maketh the marketplace
Does media kill creativity?
Google Analytics 4: A summary of what brands and marketers need to know
Advertising needs its own Resilience Road in recession
‘Hunted has strategy and gameplay like Survivor,’ says Paramount ANZ’s partnership director
In the post #MeToo era, does sex still sell? 4 industry experts reveal their naked thoughts
Mumbrellacast: Integration, sports rights fights, and positioning a brand sustainably
Is Dentsu about to put all its toothpaste back in the tube?
Are Media creative content takes consumers through full purchase funnel with double digit uplifts across metrics: Kantar
Nine’s Roll the Dice on Creativity
Gumtree Media UpNext: The Future is Sustainable
Double agent: Creative fired after Omnicom agencies bust his hustle
Will the real spirit of Australia please stand up?
Liberal Party unveils one weird political ad to rule them all
Screwed up: PR delivery achieves growth, but not in that way
Furphy truck gets absolutely ‘turnt’
Havas Australia evolves HR offering under new director of human resources
The Hoffman Agency creates APAC chief strategist role, promotes Nicolas Chan
Guinness releases temperature-controlled campaign via Thinkerbell
Dose & Co appoints Coote Communications as its PR agency
Epson launches new EcoTank campaign featuring Jimeoin
Karicare Toddler partners with Anne Geddes to celebrate real parenting via CHEP Network
Gear up! Subaru Australia partners with Perisher and Superdry to gift snow trip
Stellar secures Glow Lab PR account
Men’s footwear brand Aquila appoints The One Centre as brand agency
Mumbrella Awards
Publish Awards
Travel Marketing Awards
Finance Marketing Summit
Publish Conference
Automotive Marketing Summit
Enero Group Limited has bought GetIT, a marketing agency specialising in B2B technology, to extend Hotwire’s client service towards digital marketing, brand strategy, reputation management, and PR.

In addition, the group has also acquired the digital marketing agency ROI DNA, adding to Hotwire’s service suite in North America.
GetIT, Hotwire, Enero and ROI DNA
ROI DNA and GetIT will fall under the Hotwire Group with a combined team of more than 500 employees. Effective immediately, Both companies will operate as ROI DNA, a Hotwire Company and GetIT, a Hotwire Company, as both CEOs and existing leadership teams continue their current roles.
The acquisition of GetIT will launch Hotwire’s owned office network across Asia, including Singapore, India, Malaysia, and Japan with a client portfolio including AWS, Oracle, Fortinet, Fujitsu, Cisco, Google Cloud and Trend Micro.
“As a key Enero brand, Hotwire continues to deliver strong momentum, particularly in North America,” said Brent Scrimshaw, CEO of Enero Group.
“Adding sophisticated performance marketing capabilities in North America and APAC will create a global network of performance marketing expertise. This will unlock further opportunities for Hotwire to deepen their partnerships with some of the world’s leading technology companies.”
“We’ve been able to grow rapidly across Asia with a clear market differentiator of delivering long-term value paired with short-term results,” said Anol Bhattacharya, CEO of GetIT.
“Now, we’re excited to expand our horizons and partner with global teams and opportunities at Hotwire.”
Hotwire has named former Samsung communications executive Nick Healy as its first client services director as the agency looked to continue its “robust” start to the 2022 financial year.
Darcy Song is the editorial assistant at Mumbrella. She joined in March 2022 after graduating from Sydney University with a Master of Publishing. Before joining Mumbrella, she worked in editorial and social media management roles for commercial and non-profit organisations.


This website uses cookies for proper functioning and enhancing the user experience. By clicking ‘Accept’ on this banner or using our site you accept our use of cookies. You can also ‘Read More’ to view our Cookie Policy and learn how to control them. Read More
Sign up to our free daily update to get the latest in media and marketing.