Financial advice guru behind Ask Paul buys up digital marketing agency –

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Paul Merriman of PAX Financial and founder of Ask Paul. Picture by Steve Humphreys

Merriman Media, a company established by financial planner Paul Merriman, has acquired the full-service Irish digital marketing agency Leading Social.
The deal, which was for an undisclosed amount, will see Merriman Media invest €500,000 in the firm over the next three years. The investment will support the company’s growth and will see them recruit up to 15 more staff over the next two years.
Leading Social, founded by entrepreneur Jamie White in 2016, focuses on helping businesses grow online with both organic and paid strategies, and through online advertising with bespoke content-creation teams.
The Dublin-based firm has worked with many clients in the energy, health, hospitality and education sectors, specialising with SMEs.
Leighton Penrose, managing director of Leading Social, said he’s excited by the possibilities the new deal brings and is excited to hire and work with more digital graduates.
“Our company has had great success delivering results for clients in its first few years, and with the support of Merriman Media, we can really improve our offering and show our points of difference. Central to that plan will be our recruitment strategy.”
Merriman heads up Pax Financial and is the face of the Ask Paul financial advice service. On the deal, he felt it was the right time to enter the world of digital marketing based on his experiences trying to find an agency.
When he started Ask Paul, Merriman said he “struggled to find the right agency” and did a lot of campaigns in-house.

EI said this was a legacy event from before Russia’s invasion of Ukraine. Photo: Depositphotos

Enterprise Ireland has cancelled an event that had been set for next week promoting trade opportunities for agritech firms in countries including Russia.
Early last week, Ergo spotted the seminar was still on EI’s event calendar, which was to promote Central Europe, Russia and Commonwealth of Independent States countries to agritech companies, for September 1.
Enterprise Ireland told Ergo this was a legacy event from before Russia’s invasion of Ukraine and subsequently removed it from its calendar. It confirmed the State agency had suspended all promotional activity in Russia and this remains the case.

Ór-Real Irish Butter: Photo: SuperValu

North Cork Creameries has churned out another good business opportunity.
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Ergo has learned the independent co-operative’s butter brand, Ór-Real Irish Butter, is in discussions about listings with several Irish retailers. It was recently added to the entire SuperValu network and is being rolled out in Centra.
North Cork Creameries’ revenue increased to just over €155m in 2021. It also produced 17,580 tonnes of butter.

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