Firms Pandemic-Spurred Digital Marketing Shift Shows No Sign of Abating | Legaltech News – Law.com

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ANALYSIS
Now that firms have had time to evaluate and quantify the success of their digital marketing strategies created during the pandemic, their numbers tell the same story: it works.
September 06, 2022 at 12:00 PM
5 minute read
Law Firm Marketing and Business Development
As the pandemic deprived firms of their traditional marketing strategies, many were forced to rely on social media platforms to stay connected with both current and prospective clients.
While in-person events such as conferences are back again, firms aren’t turning off their digital marketing campaigns. Over the past few years, many found that digital marketing works and agree that it is here to stay.

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