Introducing The Forbes CMO Hall Of Fame – Forbes

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To mark the 10th Anniversary of the Forbes World’s Most Influential CMOs list, we have created The Forbes CMO Hall of Fame, recognizing those chief marketers who have appeared, or would have in 2022, on the list at least five times since its inception.
Moving forward, on what would be the fifth year of a CMO’s inclusion on the list, they, too, will become part of The Forbes CMO Hall of Fame.
For our initial 18 inductees—and all those who will follow in time—induction recognizes their enduring influence and impact on the brands and businesses they steward, on our industry and, often, the cultural landscape itself. With a nod to the astrological definition of “influence” offered in the first paragraph, these are marketing’s stars. But unlike those ethereal and distant bodies that had imagined influence over our lives, these Hall of Famers have exerted an influence that is concrete and often profound. We salute them.
In alphabetical order:
The CMO of Twitter since 2016, Berland first appeared on this list in 2017, and has each year since. Responsible for Twitter’s global consumer, product and sales marketing and communications, she also served as the company’s chief people officer from 2017 to 2021. Prior to Twitter she was EVP of global advertising, marketing, and digital partnerships at American Express.
At GE for almost 20 years Boff has served as the company’s CMO since 2015, with oversight over the company’s global marketing, brand, content, digital and sponsorships. Boff also manages GE’s global learning and philanthropy, and co-leads the GE Women’s Network. She first appeared on this list in 2017.
At Microsoft for over 30 years, Capossela has been CMO of both the consumer and commercial sides of the nearly $200 billion annual revenue business for the past 8 years. His oversight and influence extend across all Microsoft services and products, business planning, brand, advertising, events, communications, research, ad sales and Microsoft stores. He first appeared on this list in 2017.
For the past 14 years, Francois has been Global CMO of Stellantis across its brand portfolio, which includes, among others, Dodge, Fiat and Maserati and has been the Global President of the Fiat Group since 2011. The longtime automotive marketer first appeared on this list in 2014.
Global Chief Product and Marketing Officer of Lego since 2015, this former Coca-Cola marketer and Revlon CMO is responsible for product development, marketing, research and insights, licensing, partnerships and the brand’s in-house creative agency. She first appeared on this list in 2018.
Lemkau first appeared on this list in 2014, when she was CMO of JPMorgan. She held this title until 2019, where she led a global marketing team responsible for brand, media, analytics and consumer communications. One of too few CMOs to become chief executive, she is currently CEO of J.P. Morgan Wealth Management.
For over a decade, Lewnes has been Adobe’s CMO, driving the brand’s ties to creativity and the creative community, and its digital marketing and design. Joining from Intel in 2006, she has pioneered the company’s digital shift and spearheaded its growth. She first appeared on this list in 2017.
Currently the principal and founder of 5S Diversity, Lucio has held Global CMO roles for Facebook, HP Inc. and Visa, as well as the role of Chief Innovation and Portfolio Transformation Officer for PepsiCo Inc. He first appeared on this list in 2012, when he was CMO of Visa. He has appeared on the list as the CMO of three different companies.
Since joining CVS in 2021, Peluso has been responsible for transforming CVS Health’s consumer experience across multiple touchpoints. She first appeared on this list in 2012, when she was CMO for Citigroup, where she oversaw all global marketing and brand experiences, digital sales and the commercial business. She has appeared on it as both the CMO of both Citi and IBM.
Pritchard has been with Procter & Gamble for over 40 years, serving across the company. He has been P&G’s Chief Brand Officer since 2014, responsible for the company’s brand-building disciplines and marketing innovations worldwide. He first appeared on this list in 2013.
Rajamannar has served as MasterCard’s Chief Marketing and Communications Officer, and President of its Healthcare business, since 2013. Responsible for all aspects of the brand’s marketing and a leader of its transformation, he previously had stints at Citi, Diner’s Club and Unilever. He first appeared on this list in 2015.
At Apple for over 30 years, Schiller was the company’s long-time SVP of Marketing, where he led the introduction of a portfolio of products that have since become cultural touchstones. He currently serves as an Apple Fellow. When the first Forbes World’s Most Influential CMOs List debuted in 2012, Schiller ranked No. 1.
Verizon’s EVP and CMO, Scotti has been with the company since 2014, overseeing all aspects of the brand’s marketing, experience design and communications. He joined from J. Crew, where he’d also served as CMO. He first appeared on this list in 2017.
Joining Lowe’s in 2020 from Taco Bell, where she served as Global Chief Brand Officer for almost five years, Thalberg oversees Lowe’s marketing, corporate and consumer communications, community relations and events planning and execution. She has been recognized on this list for her work at both Lowe’s and Taco Bell, and first appeared on it in 2017, when CMO of Taco Bell.
Twohill has been CMO at Google since 2009, coming to the position after six years as the company’s head of EMEA marketing. She manages a global team responsible for telling the evolving story of Google’s brand, driving revenue growth and helping billions of users discover and make the most of Google’s products. She first appeared on this list in 2014.
General Motors’ Global CMO since 2019, Wahl’s focused on driving transformation and growth as GM embraces the possibilities of an all-electric future. Previously Cadillac’s Global CMO, she joined the automotive company from McDonald’s, where she had been its CMO. She first appeared on this list in 2018, as CMO of Cadillac.
Weed was Chief Marketing and Communications Officer for Unilever from 2010-19, where he was responsible for Marketing, Communications and Sustainable Business functions across the company’s purpose-driven brand portfolio. He first appeared on this list in 2013, its second year.