Snipp Appoints Tom Treanor As Chief Marketing Officer – MarTech Series

Lead Marketing & Automation Services > Blog > Uncategorized > Snipp Appoints Tom Treanor As Chief Marketing Officer – MarTech Series

Snipp Interactive Inc. , a global provider of digital marketing promotions, rebates, and loyalty solutions, is pleased to announce the appointment of Tom Treanor as its Chief Marketing Officer (CMO).
Mr. Treanor is an experienced marketing executive in the software as a service (SaaS) industry. Most recently he was the CMO for one of the leading customer data platform (CDP) companies, Treasure Data. He played a major role in shaping the trajectory of the growing CDP category as a regular speaker at marketing and technology conferences globally, as a member of the CDP Institute board of advisors, by working with industry analysts at firms such as Gartner, Forrester Research and IDC and by launching an industry information site at While at Treasure Data, he helped companies navigate the changing digital environment with increasing digital engagement (and volume of data) due to the pandemic, increasing privacy regulations globally, and the planned deprecation of third party cookies – requiring more focus on first party data strategies. Mr. Treanor also brings deep management consulting and high tech experience, having worked for Booz Allen and PwC Consulting, as well as HP and Sony Electronics. His educational background includes a Wharton MBA, a Master of Arts degree in International Studies from the University of Pennsylvania and a BA in economics from UCLA.
Marketing Technology News: Safe-T Group Launches its Consumer Privacy Solution for Microsoft Windows
Mr. Treanor said, “At a time where first party data strategies and driving consumer engagement and loyalty are such major priorities for companies, Snipp’s offerings are extremely well positioned to help them engage their consumers and generate more meaningful first party data. I’m excited to get the word out about Snipp’s technology and how the company helps clients strengthen their efforts across the customer acquisition, retention and engagement stages.”
“As we continue to grow the company, attracting talent such as Tom, is critical to our future plans. This is the first time in our history that we have been able to recruit someone of his caliber in the field of marketing and look forward to the significant value Tom will bring to Snipp in his role as Snipp’s first Chief Marketing Officer.” said Atul Sabharwal, Founder of Snipp.
Snipp also announces a grant of 3,000,000 stock options awarded to its newly appointed officer. The options will vest one-third in twelve months and then additionally over the following two years on a monthly basis until they are fully-vested. The options have an exercise price of C$0.115 per common share and expire after five years.
Marketing Technology News: MarTech Interview with Debjani Deb, CEO at ZineOne
MarTech Series (MTS) is a business publication dedicated to helping marketers get more from marketing technology through in-depth journalism, expert author blogs and research reports.
Prev Post

Next Post

Facemoji Keyboard Launches the State of Emoji Report 2022
All New Social VR Platform “Many Worlds VR” Announced With trailer!
Foundry CEO Mike Colyer Named 2022 Business Person of the Year Award Finalist
Medusa Raises $8m to Build the Leading E-Commerce Platform for Developers
Popular Posts
Charter and LifeLabs Learning launch a new workshop series,…
New Relic Releases Inaugural ESG Impact Report for Fiscal…
Cloudbric Wins Globee in the 17th Annual 2022 Information…
Kevel’s APIs Help Launch Everli’s Retail Media Ad Platform
CloudApp Bolsters Next Phase of Growth with Key Leadership…
KnowBe4 Has Been Named the #1 Leader in the G2 Grid Summer…
Sam Abiad Joins 605 as Executive Vice President and Head of…
Accomplice raises $120K to help businesses quickly create…
Paubox Announces Updates to Partner Program for Service…

Copyright © 2022 MarTech Series. All Rights Reserved. Privacy Policy
Welcome, Login to your account.
Recover your password.
A password will be e-mailed to you.