SOCi Analyzes 12.9 Billion Data Points to Rank Digital Marketing Performance of Multi-Location Brands – MarTech Series

Lead Marketing & Automation Services > Blog > Uncategorized > SOCi Analyzes 12.9 Billion Data Points to Rank Digital Marketing Performance of Multi-Location Brands – MarTech Series

SOCi, the marketing platform for multi-location brands, announced the results of its fourth annual Localized Marketing Benchmark Report (LMBR), the industry measure of multi-location marketing strategy performance in search, social, and reputation. The report compiles an overall benchmark score for each brand, the Local Visibility Score, as well as benchmarks by industry across 15 focus areas to give a full picture of performance against other businesses.
“Digital marketing is fiercely competitive and becoming more so every day. Multi-location brands must have a localized online presence to succeed, but managing thousands of online profiles, pages, and local consumer reviews and engagements across search and social media is an impossible task to handle alone,” said Monica Ho, chief marketing officer of SOCi. “The LMBR, and associated Local Visibility Score, is an invaluable tool for marketers as it synthesizes engagements and ranking factors from top digital sites like Google, Facebook, and Yelp into a score that informs marketers on where they have specific strengths and even opportunities in their local digital visibility. This is invaluable insight given that the top positioned local search brands enjoy over 90% more conversion oriented engagements vs. less visible counterparts.”
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The LMBR helps make sense of the complex digital marketing landscape and highlights the symbiotic nature between important digital channels. Data shows how consumers move seamlessly between digital channels and how they expect a consistent experience on and offline. Through the LMBR, brands can hone in on areas such as search, social, and local reviews where their Local Visibility Score may be lacking, signifying inconsistencies with their brand visibility and presence across channels. This provides brands with the targeted analysis needed to assess areas of strength and weakness in order to improve their competitive positioning across all digital channels.
In evaluating nearly 300 multi-location brands and over 12.9 billion data points, SOCi identified several key takeaways for brands looking to learn how a localized marketing strategy can help drive more visibility, traffic, and sales into their own businesses.
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