The Fundamentals of Successful Digital Marketing – ABA Banking Journal

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Aired: May 18, 2021
The digital landscape is changing rapidly, and bank marketers need to stay ahead of the curve. That’s why ABA is collaborating with Fintel Connect to bring you The Fundamentals of Successful Digital Marketing—a self-paced, on-demand video series designed to give you the insight you need to transform your bank’s digital strategy, meet customer demand and see results. 
This video series is broken into three bundles, each containing two to three dynamic sessions—so you can opt into the bundle with topics that best fit your needs. Learn from today’s leading experts on digital transformation and marketing during these in-depth sessions—only 30 to 40 minutes each.
Produced by ABA and Fintel Connect.
ABA Professional Certifications: 7.25 CFMP (for all 3 bundles) 
Created: May 2021
Hear directly from successful bank marketers and industry service providers how to deliver consumers SEO-friendly content that meets all regulatory requirements—all in two, on-demand video sessions.
Discuss today’s popular digital channels, and begin identifying your digital tactics. Discover the pros and cons of influencer marketing, and other brand recognition tools your bank could be employing.
Hear from an expert panel as they discuss the ways in which looking to online retailers can show us how to effectively organize digital accounts, and build customer relationships. Discover best practices for maintaining a marketing budget, and maximizing marketing ROI.
The MinBanc program reimburses training costs for minority- and women-owned banks, including training with ABA. Learn more about the program and find out if you qualify.
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