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Not all businesses have the time, skill, or inclination to undertake in-house online marketing campaigns. Indeed, most large organizations prefer to delegate their marketing activities to specialist agencies rather than have to compete for the top talent in a field that’s not their specialty. On the other hand, many smaller businesses work with online marketing agencies because they don’t have the resources and nous to create everything in-house. And some companies with marketing departments may prefer to delegate some activities to specialist agencies rather than devote time to all the tasks required for successful marketing campaigns. In this post, we examine some of the best online marketing agencies you can find, some servicing the entire digital marketing field, with others choosing to specialize in a few narrow niches. You will see more in-depth reviews in our Digital Marketing Agencies collection.
So, what is a results-driven online marketing agency, and what can it do for you?
As the name indicates, an online marketing agency is a business that specializes in offering online marketing services to firms that don’t want to do all their digital marketing activities internally. They typically will have a mix of clients and will tailor their suggestions and recommendations to the needs of each business.
This customization is what makes the best, results-driven online marketing agencies. First, they establish why each client wants to engage in online marketing and tease out their most critical marketing goals. They can then work with their clients to create an online marketing plan that comes within budget and can best achieve these goals.
You might have noticed regular mention of Falcon.io when browsing through the Influencer Marketing Hub. However, the company has recently rebranded and is now Brandwatch.
While not a full-scale digital marketing agency, Brandwatch offers multiple digital marketing services to brands, particularly concerning content and social media marketing. It provides everything you need to build your following and grow your brand across your social channels.
Brandwatch’s approach to social media marketing is to break it down into what matters most. It gives social media professionals access to structured features that help them listen, engage, measure, and publish content that makes a difference.
Brandwatch cooperates well with other agencies to smooth your collaborative processes if you want an agency for more than just your social media. You can control all access and set permissions.
Referral Factory isn’t a full-service digital marketing agency, but it specializes in helping brands wanting to devote a portion of their digital marketing spend to referral marketing. Although you do much of the work, clients on the Enterprise plan receive access to a dedicated referral marketing expert.
You can manage your referral program from many existing business tools you may use, including HubSpot, Shopify, Salesforce, Intercom, Zapier, and more.
Referral Factory has created a collection of over 1000 templates you can use. These cover a range of industries and business types and even various referral marketing models, so most firms will find a template to meet their needs. However, if you prove to be the exception, you can build a program from scratch that better meets your needs.
Disruptive Advertising provides services relating to paid advertising, lifecycle marketing, creative services, and website optimization.
They look at three things from potential customers:
Disruptive Advertising helps companies grow to the next level by developing and executing a dynamic digital marketing strategy. They stress they are not a full-service agency. However, they have established reputable partnerships with other hyper-focused premier agencies that can assist you with other aspects of your digital marketing strategy, such as SEO, content marketing, website design, branding, and affiliate marketing.
Loomly also focuses on social media marketing and scheduling rather than acting as a complete online marketing agency. If you want your entire digital marketing covered, you will probably have to look at a more wide-ranging agency on this list. However, if social media marketing is your focus, Loomly will simplify your life.
Using Loomly makes brand and content management easy for marketing teams. It has all you need to collaborate efficiently on building a successful brand. You can manage your social media content — organic posts and ads — from one platform. And they notify you every time someone in your team updates or comments on a piece of content with email, push, Slack, and Microsoft Teams notifications. Loomly even gives you post ideas based on trending topics, RSS feeds, date-related events, and social media best practices. And it provides a central, intuitive library to store, organize and use your assets.
Sendible helps you manage your social media at scale, whether it be Facebook, Twitter, Instagram, YouTube, LinkedIn, or Google My Business. You can customize and preview posts for each platform and keep images pixel-perfect with Sendible’s built-in editor or design new graphics with Canva.
Sendible places much emphasis on helping you to streamline your social media management workflow. It includes valuable features like post preview, content suggestions, auto-post RSS feeds, bulk scheduling, smart queues, and a content library.
You will find powerful publishing features that enable you to create social media posts how you prefer. You can schedule tailored posts individually, via queues, or in bulk and oversee them in the calendar view. Add seasonal promotions, campaign ideas, and holidays as draft posts on your calendar to pencil in critical dates.
Iconosquare is another company specializing in one marketing niche – offering actionable social media analytics so you can make data-driven decisions for Instagram, TikTok, LinkedIn, Facebook, and Twitter. It gives you a customized dashboard that quickly visualizes the most important metrics, and you can schedule reports to help you stay on top of your game. You can even receive analytics for promoted Instagram content on selected plans.
However, you can use Iconosquare for more than just social analytics. It includes a powerful scheduler so you can publish your content automatically.
In addition, you can keep a close eye on selected competitors and understand how your performance stacks up with the rest of your industry across multiple metrics.
Netpeak offers a full range of digital marketing services, from SEO 2.0 to a comparison shopping service. Their mission is to help you grow your business using the power of the online spaces, and they now have 16 years of result-oriented work to show for their efforts.
Their specialties include SEO, PPC, email marketing, SMM, mobile performance marketing, SERM, web analytics, and business intelligence. They use a full range of tools for pay-per-click and targeted digital advertising to reach the right person at the right time, in the right place.
Power Digital Marketing offers full-funnel digital marketing services to reach your target audience. They identify gaps in your current marketing strategy and then consult you on what you need and how they can make it happen. The digital marketing agency looks at itself as an extension of your team that integrates seamlessly with the other arms of your business.
Power Digital Marketing can provide scalable marketing for every stage of your funnel. Their services cover SEO, PR, branded and non-branded search (PPC and Amazon), influencer marketing, paid social prospecting, social media, content marketing, and affiliate marketing.
Promodo offers digital marketing solutions for eCommerce websites, B2B lead generation, and startup projects. You will find full omnichannel support under one roof, covering paid media and PPC, search engine marketing, design and creative, retention marketing, UX/UI, web analytics, mobile marketing, and strategy.
Promodo uses a three-step strategy for rapid revenue growth when working with eCommerce businesses. The steps are:
They recognize that eCommerce companies’ websites are their primary sales tool, and the only way to get prospects to find them is to build a solid online reputation.
Ignite Visibility is a highly-awarded performance-based digital marketing agency based in San Diego, CA, representing top brands. They will provide you with a strategy and a team of experts to build you the top digital marketing program in your space.
You can gain assistance from Ignite Visibility for earned media, paid media, email marketing, Amazon marketing, and a wide range of custom services uniquely tailored to each business.
Ignite Visibility’s mission is to provide the most effective digital marketing solutions in the industry, a high-touch customer experience, deliver results and use profits to reinvest in client success, employee success, and the community. It has a proprietary multichannel performance-based forecasting system and software allowing businesses to hit goals clearly.
WebFX aims to be a leader in SEO, PPC, social, marketplaces, and web design services. The digital marketing agency prides itself on driving qualified traffic, converting visitors, and using cutting-edge technology to measure effectiveness to deliver tangible client results. To date, they have had over 700 satisfied customers.
The agency’s team of over 450 experts makes it one of the world’s most sizable performance digital marketing agencies. In addition, all clients have access to MarketingCloudFX, WebFX’s best-in-class marketing software platform that tracks the most minute details of each campaign.
WebFX offers a wide range of services relating to organic search, digital advertising, and social media. In addition, they provide specialist services for eCommerce businesses, not just digital marketing like SEO, PPC, and social media advertising, but also setting up commerce platforms, Amazon marketing, and even B2B eCommerce enablement. Furthermore, they can assist your firm with UX and interactive designs, content marketing, and development.
Brainvire describes itself as a digital transformation agency that empowers businesses with innovation. They help many companies build digital solutions that deliver outstanding customer experiences.
Alright, much of their work is more technological than marketing, with their list of services including eCommerce development (including Magento development), Microsoft development, Lamp technology, cloud services, mobile commerce and app development, enterprise services, and Node.js and MongoDB development. However, they fit into this list because they also offer various digital marketing services.
Brainvire can assist you with search engine optimization, paid advertising, social media marketing, SEO for eCommerce, and content marketing. For example, with SEO, Brainvire’s Certified Digital Marketing specialists can help you boost traffic with vetted keywords that drive conversions at a higher rate than competitors’ websites. You can enlist their PPC services to put your brand at the top of search results. Their paid search specialists work on PPC bidding strategies to improve ranking and impression share.
Bop Design is a specialist B2B marketing agency offering B2B web design, content marketing, and branding. They understand the B2B sales funnel and the tactics that generate and nurture ideal client leads. B2B client acquisition is different: longer sales cycle, multiple decision-makers, higher-priced product or service, targeting a niche market with very specific priorities and pain points. Bop Design works with you to implement an ongoing digital and B2B content marketing strategy to ensure your company is in front of the right decision-makers.
The agency mainly works alongside B2B companies in the following sectors: industrial, software, consulting, technology, biotech, healthcare, accounting, engineering, and finance.
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