Vericast to Invest in Digital Marketing Technologies, Hire 250+ to Support Growth – Yahoo Finance

Lead Marketing & Automation Services > Blog > Uncategorized > Vericast to Invest in Digital Marketing Technologies, Hire 250+ to Support Growth – Yahoo Finance

Investments in machine learning, omnichannel platform, universal coupons and more
SAN ANTONIO, April 5, 2022 /PRNewswire/ — Cementing its position as a marketing solutions leader, Vericast is investing in advanced technologies, while also hiring for more than 250 new positions across the organization this year. Over half of the jobs are engineering, data science, and product development roles created to support the company's digital marketing technology growth. This significant investment in proprietary marketing innovations and people is the largest to date since the launch of Vericast in 2020.
"When we launched Vericast in early 2020, we did so with the intent to further develop new offerings and evolve our best-in-class technology, data, and services to address immediate client and market needs, changing consumer buying behavior and engagement preferences," said John O'Malley, Chairman and Chief Executive Officer of Vericast. "This investment underscores our commitment to bringing new innovations to market, positioning Vericast for the next phase of our growth. With a combined portfolio of new offerings coupled with our existing set of proven solutions which have been driving success for organizations for many years, we will be able to serve clients in ways that no other partner can."
Vericast's technology investment includes several new and enhanced digital marketing innovations available this year aimed at helping clients improve performance, extend their reach, and retain their customers:
Machine Learning Omnichannel Platform: A next-generation machine-learning omnichannel marketing platform designed to help mid-market clients better manage their customer data and continuously improve multi-channel media programs. This industry-first digital platform will be available to clients later this year.

Partner API: A newly engineered set of application programming interface services built to give clients and partners more direct control and access to Vericast's demand-side advertising platform. This proprietary service enables third-party entities to execute media campaigns, retrieve campaign performance, manage invoicing and more. Partner API will be available to clients in Q2.

Enhanced Consumer Graph: Vericast has further strengthened the performance of its award-winning Consumer Graph predictive intelligence technology to include contextual targeting, taking advantage of signals and learnings based on real-time context of a consumer's path to purchase. With contextual targeting capabilities, Vericast clients can now reach consumers in the moment by appearing next to relevant, brand-safe content delivered through a proprietary categorization engine that processes over five million web pages daily. With this technology, clients can message consumers as they consume content such as sports scores, news articles, blog posts and more. Consumer Graph's contextual targeting capability is available to clients now.

Universal Digital Coupons: Vericast is the first marketing solutions company to launch a Universal Coupon solution with store-level redemption insights, precise consumer targeting, and scalable reach. This unmatched combination of capabilities creates new, diverse promotional strategies and distribution opportunities for brands and retailers. Vericast's Universal Coupon solution integrates proprietary consumer behavior data with targeting technology and leverages a digital format designed to offer consumers more freedom of choice to use coupons on their mobile devices at any participating retailer. It is also a more secure, traceable digital coupon format. Vericast will begin test campaigns in Q2 in alignment with retailer acceptance of Universal Coupons.
The more than 250 new positions the company seeks to fill this year include on-site and remote jobs throughout the U.S. in data science, engineering, marketing, finance, manufacturing, and sales, among other functions. The company has a workforce of more than 5,000 employees with thousands of clients across many industries.
To learn more about Vericast, visit Vericast.com. For all employment opportunities, visit the Vericast careers page.
About Vericast
Vericast is reimagining marketing solutions one business-to-human connection at a time. By influencing how over 120 million households eat, shop, buy, save and borrow, Vericast fuels commerce, drives economic growth and directly accelerates revenue potential for thousands of brands and businesses. While its award-winning portfolio of products, technology and solutions are a part of the Vericast story, its people are the true differentiators; trailblazers in data intelligence, marketing services, transaction solutions, campaign management and media delivery.
Media Contacts
Mary Broaddus
Dave Darovitz
press@vericast.com
View original content to download multimedia:https://www.prnewswire.com/news-releases/vericast-to-invest-in-digital-marketing-technologies-hire-250-to-support-growth-301517746.html
SOURCE Vericast
After a certain age, you must begin to take minimum withdrawals from your tax-advantaged retirement accounts. The exact amount of this required minimum distribution or RMD is determined by a number of factors, including your age and the amount you … Continue reading → The post Is It Better to Take RMD Monthly or Annually appeared first on SmartAsset Blog.
(Bloomberg) — Nearly two years after Tesla Inc. outlined a plan to start mining for lithium, its chief Elon Musk signaled the electric car giant might finally take the plunge due to the skyrocketing cost of the battery metal.Most Read from BloombergNations Eye Modern Arms for Ukraine as Soviet-Era Stocks DwindleUkraine Update: Sanctions Against Putin’s Daughters, IMF AccountUkraine Update: Johnson Meets Zelenskiy in Kyiv to Offer SupportElizabeth Holmes Prosecutors Push Back on Her Bid for New
HELP ME RETIRE Hello, I am a 61-year-old teacher in Missouri who plans to work 3-4 more years before retiring. Depending on what option my husband and I choose from the Public School Retirement System, we should get between $5,200 – $6,000 per month for the rest of our lives.
Deciding when to time your retirement plan withdrawals matters for determining how long your money will last and what you'll pay in taxes for those distributions. If you have a 401(k) at work, you might follow the Rule of 55 … Continue reading → The post Rule of 55 vs. 72(t): Retirement Plan Withdrawals appeared first on SmartAsset Blog.
The maker of computer graphics processors could achieve major growth thanks to its wins in the automotive market.
The cloud computing market has expanded significantly over the past decade as more companies moved their businesses online. Faster internet speeds have also made it practical to process more data online and transform on-premise software into subscription-based cloud services. The global cloud computing market could still expand at a compound annual rate of 16.3% between 2021 and 2026, according to Markets and Markets, as businesses leverage more cloud-based services to streamline their operations, support growth of their mobile apps and websites, and utilize new machine learning and AI technologies to analyze their data.
These income stocks, with yields ranging from 2.3% to 7.1%, can put historically high inflation in its place.
Doing these three big tasks soon after you retire can go a long way toward helping your money and your health go the distance.
Google Fi is making its unlimited data plans more affordable.
Bitcoin price is still struggling below $44,000, Ethereum’s ether failed near $3,300, and NEAR is up over 20%.
3M has stopped production at a plant in Belgium that produces the vast majority of the world's supply of semiconductor-grade PFAS chemicals.
Etsy strike organizer Kristi Cassidy joins Yahoo Finance Live to discuss why Etsy sellers are going on strike.
(Bloomberg) — Sheila Bair, a former bank regulator known for her vocal critiques of Wall Street, is stepping down as chair of mortgage giant Fannie Mae on May 1. Most Read from BloombergNations Eye Modern Arms for Ukraine as Soviet-Era Stocks DwindleUkraine Update: Sanctions Against Putin’s Daughters, IMF AccountUkraine Update: Johnson Meets Zelenskiy in Kyiv to Offer SupportElizabeth Holmes Prosecutors Push Back on Her Bid for New TrialFinland Hit by Cyber Attack, Airspace Breach as NATO Bid W
The war in Ukraine has driven up international prices for wheat, maize and vegetable oils, the UN's food agency said Friday.
Costco Wholesale Corp. appears to be moving forward with plans to build a new store in Natomas after filing an application with the city this week.
(Bloomberg) — Questioned by U.S. lawmakers this week, chief executives from the nation’s biggest oil companies took great pains to explain why they haven’t raised production fast enough to tame skyrocketing energy prices.Most Read from BloombergCanada to Ban Foreigners From Buying Homes as Prices SoarDHL Jet Skids Off Runway, Breaks Up After Emergency LandingMocked as ‘Rubble’ by Biden, Russia’s Ruble Roars BackPutin Army Regroups for Ukraine Showdown After Invasion SetbackRussia Sidesteps Sanc
Generation Z will soon surpass millennials as the most populous generation on earth, with more than a third of the world’s population counting themselves as Gen Z. And this group is motivated to retire early—perhaps more so than any generation to come before it: one in five members of Gen Z plan to retire by the age of 50, and one in four plan to retire by 55. With rising inflation, a changing workplace and competitive housing markets, the fact of the matter is that to seize an early (or even commonly timed) retirement, investment portfolio diversification is becoming increasingly vital. If Gen Z is going to reach its bold goals, they’ll need to do so with an eye toward stable investments with long term gains.
Last week, I wrote about the issues facing Axie Infinity in the wake of a $625 million heist. This week my colleague Sarah wrote an interesting story on an "NFT" app in the App Store that Apple seemed to suddenly ban despite the fact that it had already operated in plain sight for months. Apple had argued that the app was misleading consumers by selling "NFTs" that could not be resold and furthermore weren't even stored on a blockchain.
After volunteering to quit during a layoff round in 2018, a Wake County man thought he’d be entitled to more than $100,000 in severance. But that didn't happen.
(Bloomberg) — Most Read from BloombergNations Eye Modern Arms for Ukraine as Soviet-Era Stocks DwindleUkraine Update: Sanctions Against Putin’s Daughters, IMF AccountUkraine Update: Johnson Meets Zelenskiy in Kyiv to Offer SupportElizabeth Holmes Prosecutors Push Back on Her Bid for New TrialFinland Hit by Cyber Attack, Airspace Breach as NATO Bid WeighedHarvests of some of Ukraine’s most important crops could be cut in half this year, threatening its position as a major exporter and exacerbati

source