With Chinese Ecommerce Ahead of the US, Digital Marketing Gets Trickier – Adweek

Lead Marketing & Automation Services > Blog > Uncategorized > With Chinese Ecommerce Ahead of the US, Digital Marketing Gets Trickier – Adweek

June 3, 2022
Learn how to adapt to new shopping habits, create stand-out brand experiences and drive long-term business growth at Commerce Week. Join discussions with leaders at New Balance, WayfairRent the Runway and more, July 26–28 in NYC. Register before June 27 to save on your pass.
Learn how to adapt to new shopping habits, create stand-out brand experiences and drive long-term business growth at Commerce Week. Join discussions with leaders at New Balance, WayfairRent the Runway and more, July 26–28 in NYC. Register before June 27 to save on your pass.
Once largely closed off to the world, today’s China is a new frontier for opportunistic brands. The sheer scale of the country coupled with the fervor of a consumer base still energized by the relative newness of a semi-open market make for a standalone combination in the world of consumer goods.
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Brady Donnelly is managing director of Sela.
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